If we’re going to make something, let’s make the things we want to see exist in this world. If you’re writing a story, whatever the genre, write the story you want to read, drawing from the deepest motivations you can find. This is the best way I can imagine of both insuring some measure of originality and significance to your work, as well as an ongoing enthusiasm for doing it. And really, anything else is short changing yourself and everyone else as well.
In this age of social media, online reviews, sales rankings, marketing platforms, focus groups, and target audiences, not to mention a widespread obsession with social status and material success, it’s perhaps all too easy to lose track of why we would write something to begin with. So ask yourself: why do you want to write this? Really get into it, with whatever current project you are on. If you find a really good answer that doesn’t draw on thoughts of success, I guarantee that work will become more interesting.
Not that social media, markets, and reviews and all that are inherently bad. It can all be useful, and careful use can maybe help you make a buck from this crazy racket. But their best use, I would argue, is not in your creative process. Someone who writes a book about vampires because vampire books are selling well, is only writing a book about book selling and nothing else. Forgetting all that, and the fact that vampires were more a thing of the ’90s, if you have an idea for a vampire story you really want to read, then I say go for it, especially if you have an even deeper reason for wanting to write it.
Of course, most writers would like their stories to be read and enjoyed by a wide audience. Whether this is a touch of narcissism or not I don’t know, but either way I think the desire is ennobled by a pure creative spirit. Sure I want to be entertained, but I also want to read stories with a vision beyond sales, by writers who had some motivation deeper than popularity, broader than recognition, and more profound than success.