Murder With Sprinkles On Top

by Christina Lay

I’ve always loved reading and watching cozy mysteries, but not until recently have I tried my hand at writing them. As with many things, you don’t really understand the complexity of a task until you try to do it yourself.

As well-versed in the ins-and-outs of the genre as any avid fan, I dove in quickly and with relish. But soon, one important and fairly obvious question occurred to me: how, exactly, does one make murder, the most heinous of crimes, cozy? How do you create a world in which murder happens (and maybe regularly, if you’re writing a series) that the reader or viewer nevertheless finds comforting? A place where half the population ends up dead but still seems like a very nice place to visit?

Clearly one of the anchors of the cozy mystery is a cozy setting. A majority of these stories take place in small towns, and not just your run of the mill small town, but one that is quaint, meaning it’s preserved its historic charm. These towns have lovely architecture, lots of twisting alleys, probably a waterfront of some sort, nearby woods for the disposing of bodies, and a VERY PROMINENT CHURCH.  Quaint shops abound, and our sleuth might even be the sole proprietor of one (maybe the bakery, which is a very popular setting for cozy book series, with cute names like Til Death do Us Tart and Survival of the Fritters. Baking fancy cakes and crime solving seem to complement each other. Here’s a link to a list of them http://cozy-mysteries-unlimited.com/bakery-dessert-list.

Any cozy worth its imported sea salt will feature a tea shop and an antique store—bare minimum. Sometimes the town is larger, like Oxford, but within the larger town are cozy communities, like an elite college, in which everyone knows everyone else’s business, which always proves to be a very important element in helping our sleuth solve the crime.

Which brings us to the other most important key to a cozy, the sleuth. Mostly this will be an amateur, but private detectives like Hercule Poirot and rumpled Detective Inspectors like Tom Barnaby also qualify. The more professional the sleuth however, the less cozy the murders tend to become. The sleuth is nearly always an outsider, no matter what their profession. Even a detective inside the police department will be the odd one out, the one who uses brain over brawn, who always doubts the obvious first clues and champions whatever poor soul is arrested first. Often the amateur sleuth/slash pastry chef is conveniently married to, dating, best friends with or otherwise connected to a professional in the biz, like a police detective, coroner or forensic expert, which is quite handy. But in the end, the sleuth relies on their powers of observation, keen intuition and wits to solve the crime. Which they always do.

The likability and relatability of the sleuth are key to creating a memorable and enduring cozy mystery series. They must, like all good protagonists, be flawed, but in a lovable way. And usually, whatever their deep wound is, it helps them understand the criminal mind and have compassion for the underdogs. First and foremost, they must be unusually smart, even if not everyone thinks so.

Other factors to ensure your murder is entertaining rather than disturbing include:

A victim who was a no good so-and-so. Lots of people wanted them dead, and no one is overly sorry to have them gone. Anyone who is, probably did it.  Also, their death, though possibly elaborate, is swift and unseen. Usually, the murder happens before the book even starts, or off-the-page. It might happen after the world famous detective arrives and the murderer foolishly decides to go through with their plan anyway. Or after all the guests are assembled at the manor house, or when the train leaves the station. Isolating the group of suspects is a great trick for upping the tension. There’s a murderer amongst us!

Limit the bloodshed. This is an element that seems to be ignored more and more in the television version of mysteries, usually the result of what I call “the slaughter of the innocents”.  This is when, once the murderer commits the initial crime, they then feel compelled to kill off several innocent bystanders to cover it up, which of course is what usually tips their hand. I have to admit to being disappointed when what is touted as a cozy mystery ends up with a high body count, among them unfortunate girl guides and birdwatching old ladies who were in the wrong place at the worst time. Besides being depressing, these acts of senseless violence are usually stupid, which diminishes the fun of solving the crime. I shouldn’t even have to say this, but NEVER KILL THE DOG.

No sex. Wait, what? Well, I’ve wondered about this, but it appears to be true. While amateur sleuths are often romantically pining over the local detective, or visa versa, the most they will ever do is share a pint at the quaint local pub and match wits.  I believe this is because sex is really just a distraction from what readers of cozies care about most, which is solving a mystery. No one wants to see rumpled whosit and the dowdy baker get down. It’s just not where the appeal lies. Romance, a hint of it, is just fine, as long as it doesn’t pull our heroine/hero away from what they’re there to do. And naturally, the suspects will be fornicating up a storm, only not on the page.

Cats are king.  Throw in a smart cat, or perhaps a reasonably intelligent dog. Readers of cozies love sleuths who love pets. If the cat helps solve the crime, well, that’s a subgenre unto itself. http://cozy-mysteries-unlimited.com/cat-list  If you can combine cooking and cats, all the better.

Provide a wide array of colorful, likable characters to consult, kill or arrest. Sometimes even the murderer is likable. The sleuth will have an extensive network of interesting acquaintances to contact regarding the case. If, for example, a body is washed up near the quaint lighthouse, the sleuth’s uncle will be the local captain of the coast guard. There will always be busybodies, town gossips, town drunks, and loose but large-hearted women who know the town’s secrets and our sleuth will be friends with them, or have some way of convincing these people to talk. Think tea and cookies instead of truth serum and truncheons.

Comeuppance will be got. In a cozy, the murderer is always flushed out. They might escape the long arm of the law, but they will lose everything they were willing to kill for. If you can think of an exception in the cozy mystery field, feel free to enlighten me.  One exception might be the Serial Adversary, a Moriarty of sorts, but since those chaps tend to be serial killers, their evil antics don’t qualify as cozy.

To sum up, the key to a cozy murder is the fun of watching a character we love solve a baffling riddle by their wits (and possibly their cat’s) alone. So naturally, you’ll need a riddle worthy of their and the reader’s attention. Anything over the top, like graphic violence, graphic sex, grit, torture, profanity, end of the world scenarios or gratuitous explosions, you can pretty much leave at the door. Raymond Chandler claimed that readers of cozies, especially the English variety, “like their murders scented with magnolia blossoms and do not care to be reminded that murder is an act of infinite cruelty”.  For some, I’m sure that’s true, but I don’t think readers are drawn to mysteries just so they can ignore the murder at the heart of it; rather, they prefer to focus on the solving, rather than the commission, of the crime. And just because a setting is cozy, or the sleuth an old English spinster, doesn’t mean we can relax. As Agatha Christie’s Miss Marple says “One does see so much evil in a village”.

Patiently Pondering Puddles in Pursuit of Poetry

by Christina Lay

The other morning as I pulled out of my driveway on the way to work, I found myself waiting for a little kid who, squirrel-like, was meandering around in the street right behind my car. I watched him out of my rear view mirror until he was finally far enough away I could continue. Only then did I see what he was doing.  He was going puddle to puddle and jumping in each one, then standing there, transfixed. Maybe field testing his galoshes, or measuring the depths in scientific pursuit, or imagining what it felt like to be a tadpole. Probably delaying arriving at school, much like I delay arriving at work every day.

As I drove away, I flashed back to myself at that age—about seven-ish, I’d guess—and a rainy day on my way home from school. I had to cross a big playing field and that day, the field was more pond than grass. Oblivious to everything else, I wandered back and forth, jumping in puddles, watching the ripples, most likely feeling how cold rain water and wool socks aren’t a good mix and basically having a jolly good time until I heard a car horn beeping. My mom, in a valiant effort to save me from getting soaked in the torrential rains, had driven the five blocks from our house to the end of the field to give me a ride. And there she sat, watching her crazy kid go puddle jumping.

Not much has changed, I’m happy to report. I’m still much more a first-grader in galoshes wandering through the world in questing admiration than a sensible adult who actually arrives at work on time.  But what, you might ask, does any of this have to do with writing?

Not a hell of a lot, except for the fact that it’s April (or was when I started writing this), which means torrential spring rains and poetry. April is National Poetry Month and my first thought as I drove away watching that crazy kid standing in the gutter was that he was seeking out little moments of poetry. A scrap of haiku.

Puddles in the path

How can I not jump when

School, the big nap, waits?

So I’m not a poet. But poetry has always informed my writing and when I want to go deeper into a character’s emotion, or the quality of a setting, or the truth behind a relationship, it’s the quiet moments that I seek out. The feel of rain soaking into socks. The reflection of a hazy sun in a puddle.  The things not said.

I’ve been attending the symphony a lot lately, and one thing I’ve been learning is how to appreciate the silences. The purposeful pause, the breath held. With all those instruments clamoring away to create a glorious noise, the moment of silence can be an extremely powerful thing.  As can a reflection in a puddle.

I am naturally a curmudgeon and the louder things get, the faster, brighter, ruder, and more brutal movies, books and music seem to become, the more I resist. The more I want to be the kid in galoshes, oblivious to all but the simple wonders. Like waiting for a hummingbird’s buzz or the trickle of a stream, it takes more effort these days to hear the silence and notice what is not moving, what is not flashing, blinking, or shouting for our attention.

If your characters are in the middle of a screaming argument, a sudden silence might be much more powerful than a string of obscenities. If your character is racing to battle, the sensation of rain soaking into his boots might give us a better glimpse into his heart and mind than the thunder of cannons and the vision of body parts flying.  If Cinderella is arriving at the ball, having her notice a dandelion sprouting through the cracks in the brickwork might prove more telling than an extended description of the palace.

And then everything can explode. Or not.

As entertainers, we do tend to focus on the grand and exciting moments. Nothing wrong with that, as long as we don’t forget the importance of the threads that hold the crazy quilt of reality together. When the ordinary and divine meet, and we look up from the page, and say “oh”. When we as artists achieve the goal of expressing the inexpressible and using words to say what is beyond words.  That’s poetry, and we could all use a little more of it.

It’s Not About The Monster

by Christina Lay

It’s Not About the Monster

Beware of the stories you read or tell; subtly, at night, beneath the waters of consciousness, they are altering your world. -Ben Okri, poet and novelist (b. 15 Mar 1959)

I just finished writing an entirely different post about the TV Show Stranger Things. Then, after walking away from the computer, it occurred to me that I hadn’t said a single thing about the flashy bits. You know, the monster, the cool other dimension, the ick and awe factor, the “strange things”.

Spoiler Alert – If you haven’t watched Season One yet, you might not want to read this

If you don’t know, Stranger Things is an Amazon original series that I would put in the genre of “Cozy Horror”. It is cozy because our favorite characters tend not to die, and good triumphs over evil, eventually. However, people do die, either at the hands of a rogue government entity or at the ick-dripping talons of the monster.

However, it doesn’t really matter how they die or who/what is chasing our heroes around. The source of The Horror could just as well be an infestation of pissed-off dragons, or powerful magic gone awry, or a swarm of giant ants, or an out of control disease. Personally I prefer monsters. What is important in a show like this is the characters, and how they react to The Horror.

In the first post I wrote, I discussed how we as writers might make up for the fact that we don’t have a three-dimensional Winona Ryder who will leap out of the page and bring our brilliant prose to life for the reader. I’m full of admiration for Winona’s skill and her excellent job of bringing Joyce Byers, the distraught mother in Stranger Things, to life. She is a lot of what makes this show so compelling. So as writers stuck with mere words, we can focus on character development, adding layers and depth to our characters by giving them everything from quirks, gestures, odd habits and facial tics to long and murky histories, skewed motivations, poor coping skills and a smorgasbord of emotions that may or may not control their actions. Winona and the true-to-trope hard drinking sheriff with a murky history, skewed motivations and poor coping skills get most of the action, character-development wise. The true-to-trope gang of nerdy and plucky kids are all great, as is “The Chosen One” with the powerful magic gone awry. A couple side characters like the Princess and The Loner/Outsider have some good moments, and even the good-looking Jock/Jerk gets a shot at redemption. They’re all interesting in their way, adding to the fun by roping us in with their charm.

But it’s Winona as the mom and David Harbour as Chief Hopper who really get to face The Horror, which is what this show, and most stories like it, are all about. In facing The Horror, a character is either destroyed or they prevail. There are so many ways either can happen. One, they can get their head ripped off. That is the ultimate failure. But they can also fail to face their fear, they might run away, they might turn their backs on their friends, they might join the enemy, they might deny the existence of the Horror until it shows up and rips their head off. They might choose to destroy themselves, with alcohol or a supremely reckless act, all the while denying those repressed emotions that are controlling them. The sheriff is drinking and denying in order not to face the emotional truth of having lost a child. The mother, on the other hand, steamrollers her many flaws and actually utilizes them in a supreme effort to save her child. Sometimes, it is an asset to be slightly crazy.

To prevail, one must survive the season (or the novel). Beyond that, the hero must grow, realize her own strengths, identify what is most important, listen to her instincts and intuitions, trust in her allies if they exist, overcome all those cleverly developed character flaws, and defeat the monster. At least for now.

Some viewers might disagree, but I believe this is the key to a successful show, not the cleverness or wow factor of The Horror. Don’t get me wrong, I think the monster in Stranger Things is cool. The Upside Down is a creepy and clever concept that they do well. But it would all put me to sleep if it weren’t for the people who are dealing with, reacting to, dying in the face of, and kicking the ass of The Horror. If those people are one-dimensional, shallow, too true-to-trope to swallow, or just flat out dull, no amount of pyrotechnic evil wizardry is going to keep me tuning in.

This brings us to the question of why we do this to ourselves. Why do we like to watch clever, likable, heroic characters be tortured and tested in this way? I think the answer is pretty simple, and it’s why we tell stories at all. We all have a Horror in our life, maybe several. Maybe they’re small horrors, but the world is full of big horrors and it takes very little imagination to conceive of The Horror being visited upon ourselves. A cozy horror TV show like Stranger Things allows to process some of that pent up fear, and it lets us watch “ordinary” characters take the bull by the horns and defeat The Horror. Yes, it is cathartic, and it is just scary enough to let off some of scream steam and, possibly, allow us embrace the happy for now ending and the hope that good not only can but will triumph over evil.

Now Non-cozy Horror, where everyone dies? I don’t know what’s up with that. Liz?

 

 

 

 

 

Do The Hop

by Christina Lay

If you’re a writer looking for low-cost marketing opportunities, there’s no shortage of options. With so many social media platforms, apps, websites and companies offering all sorts of promotional services, deciding on what is an effective use of your time and resources can be overwhelming. I am personally in a constant state of whelmed, especially now that I am promoting a series of books on behalf of ShadowSpinners Press and not just my own. This requires me to reach across genres, constantly in search of that blog, ezine, reviewer or tour company that can help me get the word out to the right set of readers. It ain’t easy, and is very much a matter of experimentation, not to mention that results can be hard to determine.

One activity I’ve found to be consistently worth my time is participating in blog hops. For those of you who have no idea what that is, a hop is usually set up in one central location (a dedicated webpage or perhaps a feature on an author’s blog) where the links to all the participants’ blogs are listed. The idea is that the reader can go to one location to find many authors in one place. Often the hop is united by genre, sometimes holiday specific flash fiction, or even a cause, like the Hop Against Homophobia. Often they take place once a week on the same day all year. Sometimes they are an annual event.

Most of the blogs I’ve participated in require the author post a short excerpt from their work. I find this to be by far the least painful form of blogging, as it requires minimal effort to assemble a post. Also, an excerpt is the best way for a reader to decide if they are interested in reading more. But there are more benefits to blog hopping than marketing. Below are the main reasons I’ve kept this up even while other promotional activities fall by the wayside.

  • Connect with other writers: Writing is a lonely endeavor, and workshops and conferences can be few and far between. Regular participation in a hop can lead to virtual friendships with like-minded writers (and readers!). Not only can you commiserate, ask questions, and share victories, a virtual connection can lead to much more. My hopping has earned me an interview on USA Today online, guest spots on numerous blogs, chances at group marketing, sales, reviews and connections with authors who’ve contributed to this blog.
  • Spy on other writers: You don’t have to visit many blogs to figure out which writers have it going on. Their websites are professional, their content is engaging, and they are always friendly and willing to reciprocate. When I find a writer whose presentation I admire, I check out what they’re up to. What other hops do they participate in? Who hosts their website? What sort of promos do they run? Who creates their book covers? What does their newsletter look like? There are all sorts of things you can learn just by looking around, and a hop is a great place to find active, professional indie writers.
  • Motivational Editing: There’s nothing like putting your work out there for all the world to see to get you to do that critical bit of proofreading and editing. Most blog hop posts are short, so you really get to hone in on those few precious words. The hop I most frequently participate in, Weekend Writing Warriors, limits excerpts to ten sentences. Because I’d like to get a satisfying mini-scene into the post, I often find that I can cut a sentence or two and make that paragraph stronger and more exciting.
  • Motivational Writing: If you’re the kind of writer who needs a little push, knowing you need that scene or those ten sentences or that piece of flash written in time for the hop you signed up for can really get you going, especially at 10 PM the night before when you’d rather be binge watching Paranormal.
  • Find books to read! Writers are readers, believe or not. I’ve purchased many books based on excerpts I read on hops, and have even become addicted to a series or two. These from Indie writers I never would have discovered otherwise.
  • Keep that blog active: As I said before, posting an excerpt is easy-peasy compared to crafting an article from scratch. Every writer knows they have to have a website, but then what? How do you keep it from sitting untouched for months at a time? Commit to an ongoing blog hop, and you won’t have to rack your brain for ideas.

Here’s a list of a few hops to check out. And if you don’t find one to suit you, you can always start your own.

www.weekendwritingwarriors.com

http://www.thatartsyreadergirl.com/top-ten-tuesday/

https://www.facebook.com/groups/snippetsunday/

https://www.facebook.com/groups/RainbowSnippets/

 

 

 

The Essential Ingredient of Story

by Christina Lay

Story:

An invented prose narrative shorter than a novel usually dealing with a few characters and aiming at unity of effect and often concentrating on the creation of mood rather than plot. – Merriam-Webster

A plot or storyline. Or an account of imaginary or real people and events told for entertainment. – Oxford Dictionary

A narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale. A lie or fabrication. – Dictionary.com

Story is the full sequence of events in a work of fiction as we imagine them to have taken place, in the order in which they would have occurred in life (as opposed to plot). -The Balance

A description of how something happened – Idoceonline.com

What makes a story a story? I’m sure we all have a fairly good idea of what ingredients are needed to turn a collection of words into a story. I know I do, and when I was recently given the opportunity to judge a flash fiction short story contest, I didn’t hesitate to cull about half the submissions on the grounds of “this isn’t a story”, which then got me to thinking about why.

No doubt, it’s much harder to craft a complete story in 400 words or less than in say, 3,000, but it is possible. It’s even possible to craft a story in six words. This classic example is often attributed to Hemmingway:

For Sale, Baby Shoes, Never worn.

Why is this a story? This string of words has action (something being advertised for sale), a character or possibly more (infant and mother, maybe parents), and a conflict/problem (never worn implies a miscarriage or early death).

Clearly, much is left to the reader’s imagination and certain ingredients that you might consider essential to story are left out. Some definitions of story include setting as a required element. There’s none here. Some also describe a story as requiring a plot. Not so much.

So really, when you boil story down to its bare essentials, what do you really need? Jerry Oltion, a successful and prolific writer of science fiction stories, came up with the concept of the “foot stool” story, in which he boils down story to “a character in a situation with a problem”. The challenge is to weed out all the unnecessary elements and write a straight forward story using only those three “legs”, or ingredients.

Going back to those flash fiction pieces that didn’t meet the basic requirements, what was really missing? Certainly they all had a situation, or setting. Most had a character or two. Few had “a problem”. Most of them described a series of events. But in the end, what really kept them from being a story in my opinion was that, although some things happened, there was no indication that anything had changed. Suzy might have walked to the market and bought a tomato, but her state of mind never altered. She wanted a tomato, she got it. The End. No obstacles stood in the way of her getting a tomato and her lack of a tomato caused no particular hardship. She didn’t lose her wallet on the way. She didn’t live in Alaska and find herself taxed with making a Caprese Salad for her exacting in-laws only to find there were no decent vegetables to be had. Nope. Just a nice walk to the market to buy a nice tomato with ample funds for no apparent reason.

This, I believe, is the crux of story. Not only does a thing, or a bunch of things happen, but someone or something changes. The essential ingredient is change; an emotional shift, in both the character and the reader.

Many of the rejected flash fiction pieces struck me as prose poems. Not that a prose poem can’t also be a story, but in this case, the intention (or unintended result) of the writer’s efforts was more of a mood piece, a description of a place or a time. Partially due to the nature of the contest, the pieces tended to invoke one emotion –nostalgia—and that one emotion didn’t change, develop, or grow. Some of the pieces were quite lovely, but static, like a pastoral landscape. This does not make for compelling fiction.

The six word story example is dramatic. The reader goes from a neutral situation, For Sale, to maybe warm fuzzies or fondness or even revulsion (it happens) at the idea of Baby. Then, with Never Worn, there is a shift, an emotional impact. We know nothing of this baby and its parents, but chances are, empathy is invoked.

One of the most important things I ask myself now as I embark on telling any story is how will my character change? What affect will this event or series of events have on them or possibly the people around them? Why? These crucial questions then can lead to many more story-building leads, like why is this happening now? Is it inevitable? What choices and obstacles will my character face as they resist or embrace the change?

If I can’t answer the first basic question –how will my character change—I then have a question for myself. Why am I writing this? Is this a story, or a poem, or something else entirely?

 

Immersed In Voices

by Christina Lay

Today’s post is dedicated to a gentleman I met at a writing conference who proudly told me that he doesn’t read because he doesn’t want his voice to be influenced by other writers.

I’ll let that sink in for a moment.

If you are alive and moving through society, you are influenced by writers, whether you read or not. You’re influenced by the stories you heard as a child, by the television and movies you’ve watched, by songs on the radio, speeches you’ve listened to, graffiti glimpsed through a train window, poetry carved on tombstones and conversations overheard. Voices are everywhere. They creep into our mental milieu and join the babble, for good or ill. You can’t stop it. To try is just silly. Nor should you want to. It’s a little bit like a visual artist deciding to walk around with their eyes closed because they don’t want their vision to be influenced by what they see. While you might be intent on being a total original, shutting out the world, especially the art form in which you seek to express yourself, is a way to grow stifled and dull, not fresh and exciting.

I was thinking about this because I recently found myself strongly influenced by the voice of a writer I was reading. Before you get the wrong idea, no, this was not a case of stunningly artistic and meaningful prose that shook me to my core and made resolve to write nothing but lofty and truthy literature from this point forward. No, the book in question was a snarky fantasy involving a hornless gay unicorn and a sexually aggressive dragon (The Lightning Struck Heart by TJ Klune). It influenced me because it made me laugh and yes, I did suddenly find my characters wanting to be so much more witty and unrestrained. I paused and wondered if I was guilty of copying the writer I’d enjoyed. He certainly influenced the tone of what I was doing, but I think the main effect was more akin to a barrier broken, a buried voice uncovered, a repressed impulse given permission to unfold.

I remember when I first read Tom Robbins’ Jitterbug Perfume. I thought I’d been handed the key out of writer hell. At last I discovered that yes, you can be both silly and good. You can let your inner crazy out and people like it. You don’t have to be serious, emulate Hemingway (when you’re trying to conform to the accepted ideal, it’s emulate, not copy, btw), squash playfulness and grimly grind out perfectly diagrammed, perfectly original sentences in order to be a respectable Author with a capital A.

So after reading this writer, characters started gabbing away in my head, saying whatever came to mind, and instead of deciding that it was all too silly and shall we say, risky, I hurried to my desk and wrote down whatever they had to say. I didn’t censor them, much. I found a character who seemed like a long lost friend and two weeks later, I have an 18K novella out of it.

In this case, I believe what I found in another writer was a deeply felt need to play at the keyboard again. Odds are, you don’t know what you need, so filtering out possible influences is simply self-defeating. This doesn’t apply to writing only, but to any place where people are expressing themselves. It might be a song or an essay, or it might be, God help us, a Facebook status update. Because that’s where a lot of people without any other platform are expressing themselves. Don’t hide from it. Even the words and opinions we don’t like are informative, maybe especially so.

Other voices inspire us. They inform us. They show us what we didn’t know was possible, or remind us about what we’ve forgotten. The more “other” the better, in my opinion. The purpose of writing is communication, but communication is a two-way street. How can we hope to reach an audience, any audience, if we’re not willing to listen?

 

 

Caution: Learning Curves Ahead

by Christina Lay

So you’re thinking about self-publishing, or possibly other-publishing and you’re getting ready to take the plunge. The whole world knows how easy it is these days: write an amazing novel, proofread the heck out of it, maybe pay a professional editor, get it into a printable format, cajole an artistic-minded friend to create an awesome cover, upload the docs, and voila, your book exists.

Depending on your goals, for some people the process can be almost this simple. If what you care about most is getting the book out there and you aren’t overly concerned about how it looks on every device, availability across various markets, the overall professional quality of the end product, building a reputation as either an author or a publisher or both, selling in bookstores and at conferences, the degree of control you have over your product, etcetera, etcetera, then creating a clean Word document and an eye-catching cover will be your main hurdles.

However, the chances are that once you dip your toes into the world of publishing, you will be swept away in a tide of choices you had no idea existed, and the decision making process is not made any simpler by the fact that the rules and the markets are always changing. Be warned, if you know some authors who are self-publishing and decide to ask for their advice, they will all tell you something different. Any topic you Google will bring up several blogs with conflicting opinions. Know this, and prepare yourself for a wild ride.

The most important thing you can do for your sanity is to set some clear goals for your project. Is this a one-off, something you’re doing purely for your own satisfaction? Then a lot of the decisions won’t torment you too much. You can happily use Create Space and all the easy-peasy options they offer. If you are building a career or a business, then things get trickier.   Are you content with selling ebooks only, with maybe a few print-on-demand sales on the side, or do you want to get into bookstores, organize readings, sell your book at conferences? Answering one of these question will inevitably lead to several more.

Because I am naturally a benevolent sort, I thought I’d organize my recent experiences in launching the Labyrinth of Souls fiction project and write-up a short list of things you will need to understand and make decisions about. The short list quickly became long, and so this post is a very abbreviated overview of the business side of things. A shot across the bow, if you will. I won’t even get into design and formatting issues.

First of all, why not use Create Space for your print book? (KDP is the ebook side of things). Amazon’s self-publishing print book service is very user-friendly, and Amazon rules the world, so many people consider using any other option akin to shooting oneself in the foot. But there are other considerations. For instance, the rest of the bookselling world sees Amazon as a Borg-like entity and everyone else as a loosely knit Federation of booksellers valiantly struggling against being assimilated, so not everyone plays nicely with Amazon and therefore your innocent Create Space book might never escape its Amazon.com orbit. So what, you might ask? 97% of book sales happen on Amazon, right? The answer, which is actually a question is, do you want your book in bookstores? Barnes and Noble won’t order Create Space books, or at least, they wouldn’t when I put out ShadowSpinners Press‘ first book, A Collection of Dark Tales. Amazon promises expanded distribution, so imagine my surprise when I lost the chance at a B&N book signing because they couldn’t (read, didn’t want to) order from Amazon.   The lesson I learned (don’t forget, things are always changing, so I’m giving you my latest experience only) is that if you want to do readings and have your book carried at conferences, you need to go through Ingram.

Ingram? What the hell is that? Well, they are the major source of print books for the print book buying world, and most bookstores order through Ingram’s catalogue.   If you’re an indie publisher (read, poor) then Ingram Spark is the way to go. Lightning Source is Ingram’s program for the big boys (once upon a time indie publishers were allowed to sign up with Lightning Source, but now they will politely direct you to use Ingram Spark). The final word on the Create Space vs. Ingram Spark debate seems to be you need to use both. Yup, both, because you don’t have enough logins and passwords to keep track of yet. This of course doesn’t get into the issue of The Others; Smashwords, book services like Book Baby, and so on. You’ll need to make the service provider decision separately for your ebook. Again, KDP is not the only game in town.

Here are some articles on ebook and print on demand services I found helpful:

http://www.newshelves.com/2016/05/21/why-you-need-lightning-source-and-createspace/

https://kindlepreneur.com/smashwords-vs-draft2digital/

http://selfpublishingadvice.org/watchdog-ingram-spark-vs-createspace-for-self-publishing-print-books/

If you decide you want to go with a plan that includes print books in bookstores, you’ll need an ISBN for each book. Again, Create Space will give you one for free, or sell you one that gives you a little more control, but Create Space will always be listed as the publisher, which again, could lead to issues with bookstores. If you want to be listed as the publisher and be viewed in a more professional light, you’ll have to bite the bullet, go to Bowker and purchase an ISBN. A single ISBN costs $125. Ten cost $300. A hundred costs $500 and so on. So you can see it’s a scam in which the big boys get a great deal and the little guy gets screwed. But it’s important, so don’t blow it off. By the way, Bowker will try to sell you a barcode. You don’t need it. Create Space and Ingram will automatically generate one for you when they produce your book.

Here’s a pretty good break down on the ISBN question. https://selfpublishingadvice.org/isbns-for-self-published-books/   Have fun with that rabbit hole.

Here’s another fun conundrum: Pricing and Discounts. Opinions are all over the place on this one. Low prices draw more buyers, but you want to make money, right? You want to be able to offer a discount to bookstores, right? This is something that only research and a clear-headed look at your own finances and goals can answer. Ingram has a pretty good break down of the discount issue here: http://www.ingramspark.com/blog/heres-why-you-should-discount-your-book

And a publisher compensation (royalty) calculator here https://myaccount.ingramspark.com/Portal/Tools/PubCompCalculator

Create Space has one too, of course. Most of the POD services have pretty good resources available.

As you can see, this article is already pretty long and I haven’t even touched on these questions:

*Keywords and Categories: How to position your book so the mighty search engines will find them.

*Online marketing: Virtual tours, FB and Good read ads, social networks and how to exploit them without losing all your virtual friends, and so on.

*Copyrights. OMG, do I really have to fill that out?

*Fun with Legal Questions and Taxes. Am I a business? Do I need: a lawyer, a Tax Identification Number, to register my business name, to write contracts, to issue 1099s, and so on?

*Webpages and domains. Should I use WordPress or Go Daddy or Bob’s Discount Web Pages, hire a professional to build it, buy my own domain name, buy every .com, .net, .org I can get my hands on? Become an Amazon affiliate? Sell books via my website? Use Paypal or Square?

All right, I can go on and on, and maybe someday I’ll write down everything I’ve researched and learned, but for now, I hope this gives you a helpful glimpse at the many learning curves ahead. If you’re still crazy determined enough to move forward, you can start making decisions before you start the publishing process, and therefore not break your brain in a rush to make all the right decisions,  like I fear I might have.

Good luck and Godspeed in all your publishing endeavors.