How to Get Rich Selling a Novel to a Major Publisher, 2000 vs. 2019

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Prologue: I wrote this as a joke among friends in January. This week, I posted the original version as a thread on Facebook. Sadly, it was taken seriously. I’ve been full-time freelance since 1990. I have had wonderful experiences with editors, agents, publishers, and other writers. I’ve also had horrible experiences that include having work stolen, pirated, and used in ways I did not authorize and from which I did not profit. Buy me a scotch at a conference, and I’ll tell you horror stories. However, I will also require you to listen to the glorious moments that I have been privileged to experience. I know of no profession or job that does not include both good and bad experiences. Writing, more than most jobs, is a lifestyle profession. Please don’t take this seriously. Little bits are true. Other bits feel true to some people. However, that little bit of truth and feeling are mixed with lies and myths to create the following.

How to Get Rich Selling a Novel to a Major Publisher, 2000 vs. 2019

by Eric Witchey

2000:

  1. Learn the Craft.
  2. Write a good book.
  3. Get an agent.
  4. Sell the book.
  5. Go to signings and parties.
  6. Write another good book.

2019:

  1. Be really lucky, or….
  2. Establish financial support and freedom to pursue craft: husband, wife, trust fund, inheritance, poverty lifestyle, Patreon, GoFundMe, hut on a third-world beach, a diamond heist, etc.
  3. Choose a currently very popular genre. Base the choice on what you like to watch on TV.
  4. Read a few popular books in that genre so you can pretend to have read a lot.
  5. Learn enough of the language of craft any way you can to sound like you understand it when you are interviewed for webcasts or by Oprah.
  6. Establish credentials that prove you learned the craft: A couple honorary internet Ph.Ds or a six-week, low-residency MFA are good enough. In a pinch, Microsoft Certifications can be used. You can also purchase reviews, purchase awards, and pay someone to campaign for awards for you.
  7. Spend a few thousand dollars attending a conference and buying people drinks where editors and agents can be met and slowly befriended while you repeat this exercise 20 times a year to demonstrates that you have number 2 firmly in hand and can travel the country and world promoting and hand-selling the books a publisher might buy.
  8. Establish platform: Build, buy, or steal a mailing list of over 50k people, create or hire out author sites on all social media systems. Don’t worry. You don’t have to use them. You just have to have them so the marketing team can nod sagely and say that you have platform.
  9. Establish more platform: Create or hire out a successful YouTube channel, generate endless self-promoted appearances, hire a click farm to manipulate search engine hits on your name to exceed 500k, participate in lots of blogs and vlogs talking about you and your life as a famous writer.
  10. Write, or hire someone to write in your name, a book or series of books that: can be compared to two, but no more than three, extremely successful books or series so that marketing people can begin to believe they won’t have to work if they allow your book to be purchased by the publisher. However, be careful that your book or series is just different enough so that they have to change the cover art, blurbs, and press releases they used for the books you compared yours to. You can’t be too careful with marketing people.
  11. Get a famous author with film industry connections, say George R. R. Martin, to pitch your book or series to Netflix, HBO, or the Syfy Channel.
  12. Get an offer.
  13. Show the unsigned film offer to a publisher.
  14. Get an offer.
  15. Show the unsigned book offer to an agent.
  16. Sign with the agent.
  17. Let the agent sell the book to the publisher, which will require a new contract that gives the agent a higher percentage of all derivative products.
  18. Agent says, ” It’s a good contract. You don’t want to be considered hard to work with. Don’t overthink. Just sign.”
  19. Let the agent’s film agent negotiate the contract for the film, which will require you to reduce your up-front and take points on net while the agent’s agent and the agent lock in a percentage of points on gross for themselves.
  20. Agents all say, ” It’s good. You don’t want to be considered hard to work with. Don’t overthink. Just sign.”
  21. Go online and vaguebook about what might happen soon.
  22. Read the marketing instructions the publisher publicist assigned to your book has sent you. Realize it will be expensive to fly to go to signings and interviews in places like the independent bookstore in Brillton, North Dakota, pop. 1700. Note that the marketeers have committed to nothing except sending you the list.
  23. Ask for money for promotion. Marketing people say, “This is standard for our first time writers.” Agent says, “The money will come. Stay focused.”
  24. Take out a loan against your advance.
  25. Remain upbeat and plucky. Dutifully start the prescribed prepromotion for the book, but carefully adhere to contractual constraints and only hint at the pub date and possible film. Wouldn’t want to sour the deal or be considered hard to work with.
  26. Continue prepromotion for one to five years before you can announce the pub date and the film deal.
  27. Finally announce a publication date range that is intended to match the film release.
  28. Come up with an idea about merchandising. Publisher loves it. Realize that all merchandising revenue is owned by the publisher. It’s a good contract. Don’t overthink it.
  29. Politics and infighting end the film production.
  30. Production company declares bankruptcy.
  31. Agent says they can’t help.
  32. Agent’s film agent won’t return calls or emails.
  33. Hire an entertainment lawyer.
  34. Receive bill from lawyer for lots of phone calls, prework on lawsuit, and the final meeting in which you are told you are a creditor and won’t get paid.
  35. Publisher blames the story. They drop you just after you have delivered the second book, which you wrote in hotel rooms, vans, back alleys, and bookstores while promoting the first book and film. They cancel publication and demand the advance back.
  36. Agent blames the story. The second book, which you personally fought to get back from the publisher, “isn’t right for them at this time.” They drop you and tell you that you have to pay the advance back but won’t get their percentage back because they did their job and get paid for the work they did.
  37. Bookstores remainders your first book. Your name is forever associated with losses on their computer ordering systems. Even if you had another book, they wouldn’t order it because your name is on the cover and the last one lost money. However, they got paid for the books they sold and didn’t have to pay a dime for the books they didn’t sell. There’s that.
  38. You realize that you are the only one who does not get paid for the work you did.
  39. But wait. A huge company bought the assets of the defunct production company. The project is resurrected. The film is made. Hooray!
  40. You celebrate with a banquet for your sister and both your patient, supportive friends. The brewpub has never had it so good.
  41. The film burns bright in pre-release focus viewings. A novelization of the film goes to your former publisher. It tops out the NYT Bestseller List. Everyone gets paid except you because you were only a creditor to the first production company.
  42. Your accountant sends you a bill and a P&L that shows your net profit for the entire process is: -250k.
  43. The lawyer puts a lien on your house.
  44. Return to 1.

Do The Hop

by Christina Lay

If you’re a writer looking for low-cost marketing opportunities, there’s no shortage of options. With so many social media platforms, apps, websites and companies offering all sorts of promotional services, deciding on what is an effective use of your time and resources can be overwhelming. I am personally in a constant state of whelmed, especially now that I am promoting a series of books on behalf of ShadowSpinners Press and not just my own. This requires me to reach across genres, constantly in search of that blog, ezine, reviewer or tour company that can help me get the word out to the right set of readers. It ain’t easy, and is very much a matter of experimentation, not to mention that results can be hard to determine.

One activity I’ve found to be consistently worth my time is participating in blog hops. For those of you who have no idea what that is, a hop is usually set up in one central location (a dedicated webpage or perhaps a feature on an author’s blog) where the links to all the participants’ blogs are listed. The idea is that the reader can go to one location to find many authors in one place. Often the hop is united by genre, sometimes holiday specific flash fiction, or even a cause, like the Hop Against Homophobia. Often they take place once a week on the same day all year. Sometimes they are an annual event.

Most of the blogs I’ve participated in require the author post a short excerpt from their work. I find this to be by far the least painful form of blogging, as it requires minimal effort to assemble a post. Also, an excerpt is the best way for a reader to decide if they are interested in reading more. But there are more benefits to blog hopping than marketing. Below are the main reasons I’ve kept this up even while other promotional activities fall by the wayside.

  • Connect with other writers: Writing is a lonely endeavor, and workshops and conferences can be few and far between. Regular participation in a hop can lead to virtual friendships with like-minded writers (and readers!). Not only can you commiserate, ask questions, and share victories, a virtual connection can lead to much more. My hopping has earned me an interview on USA Today online, guest spots on numerous blogs, chances at group marketing, sales, reviews and connections with authors who’ve contributed to this blog.
  • Spy on other writers: You don’t have to visit many blogs to figure out which writers have it going on. Their websites are professional, their content is engaging, and they are always friendly and willing to reciprocate. When I find a writer whose presentation I admire, I check out what they’re up to. What other hops do they participate in? Who hosts their website? What sort of promos do they run? Who creates their book covers? What does their newsletter look like? There are all sorts of things you can learn just by looking around, and a hop is a great place to find active, professional indie writers.
  • Motivational Editing: There’s nothing like putting your work out there for all the world to see to get you to do that critical bit of proofreading and editing. Most blog hop posts are short, so you really get to hone in on those few precious words. The hop I most frequently participate in, Weekend Writing Warriors, limits excerpts to ten sentences. Because I’d like to get a satisfying mini-scene into the post, I often find that I can cut a sentence or two and make that paragraph stronger and more exciting.
  • Motivational Writing: If you’re the kind of writer who needs a little push, knowing you need that scene or those ten sentences or that piece of flash written in time for the hop you signed up for can really get you going, especially at 10 PM the night before when you’d rather be binge watching Paranormal.
  • Find books to read! Writers are readers, believe or not. I’ve purchased many books based on excerpts I read on hops, and have even become addicted to a series or two. These from Indie writers I never would have discovered otherwise.
  • Keep that blog active: As I said before, posting an excerpt is easy-peasy compared to crafting an article from scratch. Every writer knows they have to have a website, but then what? How do you keep it from sitting untouched for months at a time? Commit to an ongoing blog hop, and you won’t have to rack your brain for ideas.

Here’s a list of a few hops to check out. And if you don’t find one to suit you, you can always start your own.

www.weekendwritingwarriors.com

http://www.thatartsyreadergirl.com/top-ten-tuesday/

https://www.facebook.com/groups/snippetsunday/

https://www.facebook.com/groups/RainbowSnippets/

 

 

 

Caution: Learning Curves Ahead

by Christina Lay

So you’re thinking about self-publishing, or possibly other-publishing and you’re getting ready to take the plunge. The whole world knows how easy it is these days: write an amazing novel, proofread the heck out of it, maybe pay a professional editor, get it into a printable format, cajole an artistic-minded friend to create an awesome cover, upload the docs, and voila, your book exists.

Depending on your goals, for some people the process can be almost this simple. If what you care about most is getting the book out there and you aren’t overly concerned about how it looks on every device, availability across various markets, the overall professional quality of the end product, building a reputation as either an author or a publisher or both, selling in bookstores and at conferences, the degree of control you have over your product, etcetera, etcetera, then creating a clean Word document and an eye-catching cover will be your main hurdles.

However, the chances are that once you dip your toes into the world of publishing, you will be swept away in a tide of choices you had no idea existed, and the decision making process is not made any simpler by the fact that the rules and the markets are always changing. Be warned, if you know some authors who are self-publishing and decide to ask for their advice, they will all tell you something different. Any topic you Google will bring up several blogs with conflicting opinions. Know this, and prepare yourself for a wild ride.

The most important thing you can do for your sanity is to set some clear goals for your project. Is this a one-off, something you’re doing purely for your own satisfaction? Then a lot of the decisions won’t torment you too much. You can happily use Create Space and all the easy-peasy options they offer. If you are building a career or a business, then things get trickier.   Are you content with selling ebooks only, with maybe a few print-on-demand sales on the side, or do you want to get into bookstores, organize readings, sell your book at conferences? Answering one of these question will inevitably lead to several more.

Because I am naturally a benevolent sort, I thought I’d organize my recent experiences in launching the Labyrinth of Souls fiction project and write-up a short list of things you will need to understand and make decisions about. The short list quickly became long, and so this post is a very abbreviated overview of the business side of things. A shot across the bow, if you will. I won’t even get into design and formatting issues.

First of all, why not use Create Space for your print book? (KDP is the ebook side of things). Amazon’s self-publishing print book service is very user-friendly, and Amazon rules the world, so many people consider using any other option akin to shooting oneself in the foot. But there are other considerations. For instance, the rest of the bookselling world sees Amazon as a Borg-like entity and everyone else as a loosely knit Federation of booksellers valiantly struggling against being assimilated, so not everyone plays nicely with Amazon and therefore your innocent Create Space book might never escape its Amazon.com orbit. So what, you might ask? 97% of book sales happen on Amazon, right? The answer, which is actually a question is, do you want your book in bookstores? Barnes and Noble won’t order Create Space books, or at least, they wouldn’t when I put out ShadowSpinners Press‘ first book, A Collection of Dark Tales. Amazon promises expanded distribution, so imagine my surprise when I lost the chance at a B&N book signing because they couldn’t (read, didn’t want to) order from Amazon.   The lesson I learned (don’t forget, things are always changing, so I’m giving you my latest experience only) is that if you want to do readings and have your book carried at conferences, you need to go through Ingram.

Ingram? What the hell is that? Well, they are the major source of print books for the print book buying world, and most bookstores order through Ingram’s catalogue.   If you’re an indie publisher (read, poor) then Ingram Spark is the way to go. Lightning Source is Ingram’s program for the big boys (once upon a time indie publishers were allowed to sign up with Lightning Source, but now they will politely direct you to use Ingram Spark). The final word on the Create Space vs. Ingram Spark debate seems to be you need to use both. Yup, both, because you don’t have enough logins and passwords to keep track of yet. This of course doesn’t get into the issue of The Others; Smashwords, book services like Book Baby, and so on. You’ll need to make the service provider decision separately for your ebook. Again, KDP is not the only game in town.

Here are some articles on ebook and print on demand services I found helpful:

http://www.newshelves.com/2016/05/21/why-you-need-lightning-source-and-createspace/

https://kindlepreneur.com/smashwords-vs-draft2digital/

http://selfpublishingadvice.org/watchdog-ingram-spark-vs-createspace-for-self-publishing-print-books/

If you decide you want to go with a plan that includes print books in bookstores, you’ll need an ISBN for each book. Again, Create Space will give you one for free, or sell you one that gives you a little more control, but Create Space will always be listed as the publisher, which again, could lead to issues with bookstores. If you want to be listed as the publisher and be viewed in a more professional light, you’ll have to bite the bullet, go to Bowker and purchase an ISBN. A single ISBN costs $125. Ten cost $300. A hundred costs $500 and so on. So you can see it’s a scam in which the big boys get a great deal and the little guy gets screwed. But it’s important, so don’t blow it off. By the way, Bowker will try to sell you a barcode. You don’t need it. Create Space and Ingram will automatically generate one for you when they produce your book.

Here’s a pretty good break down on the ISBN question. https://selfpublishingadvice.org/isbns-for-self-published-books/   Have fun with that rabbit hole.

Here’s another fun conundrum: Pricing and Discounts. Opinions are all over the place on this one. Low prices draw more buyers, but you want to make money, right? You want to be able to offer a discount to bookstores, right? This is something that only research and a clear-headed look at your own finances and goals can answer. Ingram has a pretty good break down of the discount issue here: http://www.ingramspark.com/blog/heres-why-you-should-discount-your-book

And a publisher compensation (royalty) calculator here https://myaccount.ingramspark.com/Portal/Tools/PubCompCalculator

Create Space has one too, of course. Most of the POD services have pretty good resources available.

As you can see, this article is already pretty long and I haven’t even touched on these questions:

*Keywords and Categories: How to position your book so the mighty search engines will find them.

*Online marketing: Virtual tours, FB and Good read ads, social networks and how to exploit them without losing all your virtual friends, and so on.

*Copyrights. OMG, do I really have to fill that out?

*Fun with Legal Questions and Taxes. Am I a business? Do I need: a lawyer, a Tax Identification Number, to register my business name, to write contracts, to issue 1099s, and so on?

*Webpages and domains. Should I use WordPress or Go Daddy or Bob’s Discount Web Pages, hire a professional to build it, buy my own domain name, buy every .com, .net, .org I can get my hands on? Become an Amazon affiliate? Sell books via my website? Use Paypal or Square?

All right, I can go on and on, and maybe someday I’ll write down everything I’ve researched and learned, but for now, I hope this gives you a helpful glimpse at the many learning curves ahead. If you’re still crazy determined enough to move forward, you can start making decisions before you start the publishing process, and therefore not break your brain in a rush to make all the right decisions,  like I fear I might have.

Good luck and Godspeed in all your publishing endeavors.