A Confusing Lesson in Resistance, Ego, and Illusion


By Lisa Alber

A few weeks ago, I happened on a funny little book at the New Renaissance bookshop in Portland. After scoffing at a book about how to analyze my issues by observing my dog’s behavior, my gaze stopped on a title that read, I Don’t Want To, I Don’t Feel Like ItHow Resistance Controls Your Life and What To Do About It.

If I believed in the metaphysical, I’d have said it was a sign from the book gods. I knew I had to buy the book when I opened it and read at random:

“If you recognize this trap [i.e. nasty internal voice naysayers], perhaps as a result of years of failed self-improvement plans, you’ve most likely spent a lot of time and energy trying to figure out why this is happening. “Why do I keep failing?” And, you’ve probably heard plenty of internal “advice” about what you should do differently, usually amounting to “just try harder.””

It’s as if the author wrote to me personally. Having grown up in a positive-thinking, self-improving family, I am the Queen of Failure when it comes to self-improvement plans. Sometimes I despair of myself, and I do ask myself why I keep failing, and I do have a voice that always demands that I “just” try harder.

“Just” — such an awful little word.

I’m no stranger to pondering the notion of resistance. I’ve talked about it enough in psychological terms and in terms of creativity. This little book comes at it from a Buddhist point of view. The book defines resistance as an ego-identity maintenance system. It’s all about how the “I” maintains control and its status quo.

Our egos want to survive above all, and when we set out to change the status quo, the ego brings out the nasty little internal voices that rationalize, accuse, blame, shame, taunt. So, we fall back into old patterns and feel rotten about ourselves.

OK, I can see that, but then the book talks about illusion. As in, what the ego presents to us is illusion: worries, anxieties, shoulds, coulds. All these thoughts about how our lives would be better if X. These are just stories. They aren’t real and the thoughts behind them aren’t real. It’s all illusion.

We tend to believe our thoughts, don’t we? But our thoughts are just thoughts; they’re not indicative of any kind of truth about ourselves. But we believe them and we suffer.

I know I suffer a lot. I feel like I’m always striving, trying to outdistance my voices. Try harder, try harder.

The galling part is that the more I read this book, the more I realize how ego-driven I am. MASSES of ego. Ego all over the place. Oozing ego almost every waking moment — and maybe while I’m asleep too.

Thing is, I’m reading this book and gaining insight, but I’m not sure what lessens the resistance … Awareness? I think calling out the thoughts as the unhelpful beasts they are and taking a few breaths to bring myself back to the moment could be helpful.

Of course, the most interesting thing about delving into a book about resistance is that all the while, I’m resisting my writing. So my quest to lessen resistance is itself resistance?

Hmm … Seems confusing, this Buddhist philosophical stuff. Oh wait, is that resistance again?  That is, was that a naysayer thought about reading the book, just to get me to quit reading the book?

And is this tendency of mine to overanalyze yet ANOTHER example of the ego’s resistance tactics?

Dang.

What do you do to lessen resistance?

It was a Dark and Stormy Sunday Afternoon

by Christina Lay

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I’ve written about how I tend to be a fast writer, a “panster” who plunges ahead at a furious pace and sorts it all out in an excruciating second draft. On writing retreats, I often irritate the hell out of fellow writers with my ability to completely ignore craft and grammar in order to get the words down (little do they know half those words are adjectives). My first draft motto might be “Damn the plot, full speed ahead!” Fingers flying, I am in the zone and happy as a hack-writing clam, if clams had fingers.

However, in the grey of long Sundays spent with ass glued to chair, I too experience the inevitable quagmire of a story gone wrong. Then every word is like passing a gallstone and every scene is as flat and grey as Iowa in January.

I’m fighting with a story now. Or actually, I’ve just finished fighting with a story, which is why I can glibly write this post and tell you all of my profound writerly epiphany, hard won in the trenches of poorly planned story crafting.

Like any writer, I fight with my craft and doubt my abilities. I slog, I wail, I gnash my teeth. But I keep writing. It’s a compulsion I’ve learned to live with and it works out in the end. Recently, I made the decision to stop working on a novel in progress in order to finish a novella with a rapidly approaching deadline. I would take a break, I told myself, whip out 40K words in two months, and then return to the novel and wrap it up in my usual take no prisoners fashion. No problem, right?

Wrong. Upon returning to the neglected story, I found myself sitting and staring at the page as precious minutes, hours and weekends ticked away with very little activity in the finger area. The characters had stopped speaking to me. The plot was a mysterious shambles. What had I been thinking? I couldn’t remember. My notes gave me no clear direction. It was agonizing. Life piled up, the house fell into disarray, but I had to spend every “free” moment slogging through this mess of a book.

It got so bad at one point I briefly told myself I could just walk away. Finish it later. Maybe it’s too broken. Maybe I should cut my losses and run.

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I haven’t had this pernicious thought in years. I have come to recognize it as the voice of doom. I shrugged it off, but it got me to thinking. Like any writer, I have a veritable library of unfinished first drafts. I even have unfinished third and fourth drafts. Some deserved to be abandoned, others not so much. The one thing they all have in common is that when the going got rough, I set them aside to work on something new and shiny.

I have quite a few decent starts, and I’ve gone back to try to finish them, and it just doesn’t work. The juice, the fire, the whatever-made-it-exciting-in-the-first-place, has fled. And that is why getting restarted on this current project was so damn hard. I shut off the flow (for good reason, purely innocent and all) and nearly killed the story. This was at three-fourths of the way through, over 50,000 words. In olden times, I might have quit. But now I’m what you might call a professional writer and I know my editor is waiting for this book. So I pushed on. Toiled. Had nightmares. Sank into a depression. Wondered if the ability to write had finally petered out. All of it. But I didn’t quit and today I am looking at the downhill slide toward the end. One more chapter and I will get to begin the hellacious rewrite. What joy. What rapture.

So my epiphany is “don’t quit”. Hmmph, you might say. Not terribly profound. But think back on all the unfinished projects. Are there good reasons they remain unfinished, or is it because the going got too damn hard? Be honest. Be tough. If you really do have to take a break, because you’re say, giving birth or have been accepted into NASA’s space program, make sure you leave yourself good notes, and try to stop in the midst of some thrilling action, to make it easier to jump start the flow when you get back.

I know so many good writers, really good writers, who never seem to finish anything. There is always the bright and shiny, the exciting, the better, the not-so-damn-hard, calling to us. There is even the dreaded siren call of maybe I’m not cut out to be a writer. But if you truly want to finish a book, or story, or poem, you’ve got to do the slog and wrestle the demons of doubt to the ground.

And then you write. Slow, fast. Doesn’t matter. Just don’t quit.

Our Stories Can Save Us, by Eric Witchey

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Our Stories Can Save Us, by Eric Witchey

Human survival depends on how we manage our relationship with four, fundamental variables. The variables aren’t really in dispute, but the amount of time we have in which to change our relationship to them is. Simply put, the four variables are as follows:

  1. We live in a fragile, closed system, a little blue marble called Earth.
  2. Earth has finite resources: biodiversity, air, water, minerals, fossil fuels, etc.
  3. We have unchecked population growth.
  4. We rely on growth-based economies.

Yes, yes… I know. Solar radiation enters the system. There’s some hope there. However, we aren’t making new materials. We aren’t adding iron ore to our planet. We aren’t increasing the amount of natural gas and oil in the ground. We aren’t somehow magically manufacturing more water to add to the poisoned water and water ecosystems in a way that will fundamentally change the direction of the deterioration arrow.

The four variables stand, but we argue endlessly about what we should do to lengthen the time we have before those four variables result in an extinction level crash.

Note that I say extinction level crash and not the end of the world. As my astute Physicist brother once told me, “Human beings aren’t going to end the world. We will only end ourselves. The planet was here long before we were, and it will be here long after we are gone.”

And now you’re wondering how the four variables relate to writing.

Well, it’s like this. Telling stories is an ancient tradition that goes all the way back to the beginnings of language use. We erect monkeys have always told stories. We tell them to ourselves to justify stealing bananas from one another. We tell them to our friends and family to create bonding in social systems. We tell them to one another to make sure mistakes aren’t repeated and to ensure that our tribe thrives. One of the most common themes in the stories we have told throughout time is the theme of our village being better than their village. Every hero has a nemesis.

Want to see that theme playing out in a modern social context in America? Go to any Friday or Saturday night high school football game in the country. Observe the cheering, the colors, and the parking lot fights.

Harmless, right? Maybe. The value of team sports debate isn’t what this little blog is about. The point is that the “us vs. them” story is there to see. You can even observe the symbolic battle over land resources playing out on the field.

Don’t get me wrong, here. I love a good game. That’s really not the point. The purpose and value of story is the point.

Story telling is the easiest thing we do. It is also the most complex thing we do as human beings. Putting together a solid narrative, especially on paper, has more in common with interacting wave forms on the surface of the Pacific Ocean than it does with the linear, deceptive advice given to creative writing students. We put the little black squiggles in a row, and that creates an illusion of linear activity; however, the squiggles are just the medium of transfer for the story. The story in one mind is transferred through the little black squiggles into the mind of another person. Minds, unfortunately, are not so linear. They are messy places. They are endless impulses layered and ever changing, arranging, and rearranging into patterns that somehow magically become mind—thought, personality, memory, dreams, hopes, beliefs, learning, and maybe even soul.

Okay, I’m not all that sure about the last one. I have some opinions on what soul is, but I won’t go there in this blog entry. Maybe another time.

Story is, however, the human mind generating a dream-like experience based on sensory input. No two people read the same story quite the same way. No two people write a story quite the same way. Let’s just set aside the fact that no two people have the same life experiences. That, by itself, is enough to prove the last point. However, the endless shifts in levels of neurotransmitters, the organization of dendritic networks, the infinitesimal distances between axons and dendrites, the hormonal and electrical potentials, and the endless layering of all of these things and many more means that it is impossible for each of us to experience what any other person is experiencing when we hear or read a story.

Yes, we all tell stories. We all know that stories are essential to our survival. We all know that we are alive today because someone, somewhere way back in the dim past figured out how to tell a story that included the idea that a sharp stick held at the dull end can keep you alive a little longer than no stick at all.

We told stories to keep our families alive. We told stories to keep our tribes alive. We told stories to make sure everyone in our tribe knew how to behave to ensure that we would thrive. We told stories to explain things that made us uncomfortable because worrying too much about the bright lights in the sky meant we weren’t planting and reaping and breeding. We told stories to make sure that members of our tribe didn’t kill other members of our tribe, but it was totally okay to kill members of any other tribe trying to kill our mammoths.

These stories are part of who we are. They must change if we want to survive.

Every person on Earth lives in a closed system with finite resources, unchecked population growth, and growth-based economies. Any decision, personal or political, that does not mitigate or eliminate one or more of those four variables is a tacit agreement to genocide.

Sadly, we still tell ourselves stories that reinforce tribal behaviors like breeding means healthy tribes, acquisition of resources means more for us, control of territory means we are strong, and us vs. them.

Yet, as there has always been, there is some hope because of story tellers, shamans of the written word, wizards of the wave form and the mind.

If a corporation, government, or individual is telling a story that supports the use of growth-based economy in an ever-shrinking world, they are telling a story that asks millions of people to sacrifice their futures for short-term profit. If any organization tells a tale of policy that will increase population growth without providing compensating increases in resources for the new human beings, they are telling a tale of death for others. If we see a story on the news or on our feeds and it talks of the terrible crimes of protestors attempting to stop pollution, then we are seeing mercenary story-tellers attempt to shorten the time of humanity on this little rock.

For those of us who tell stories for entertainment and edification, fiction writers, we have an obligation to create stories that become viral in a way that suggests new modes of survival.

Heroism has at times been described as the successful search for the grail, and the grail has always been associated with healing and abundance. The stories of today, no less than the stick-holding stories of ten thousand years ago, are about creating visions for survival of the tribe. The only real difference is that the tribe is larger and more complex than it has ever been. We are one tribe that spans the entire Earth.

Story telling and story receiving are more complex than the interaction of wave forms on the surface of the Pacific Ocean. However, human beings have always been built to do this amazing thing—to share tales that will help us all survive. Those of us who tell the tales must step up and tell the stories that lead the imaginations of the members of our tribe to an understanding that holding the blunt end of the new pointy stick means having the ability to embrace people who don’t, and physiologically should never be expected to, think the way we do. We must tell the tales that show that every drop of water on this planet is sacred, that every hole we dig hurts us, that every child we force into the world must be fed, and that taking in order to have more means hurting people who will, by direct causal effect, have less.

Look carefully at every story produced and presented. Find the four variables in each tale. Does that story help slow population growth? Does that story reduce our dependence on the market growth that drives economies? Does that story slow the rate of use of nonrenewable resources? Does that story open the world to distant horizons so that our system, and the minds within it, are no longer closed?

-End-

Words

Words—A meaningful unit of language sounds. By Cheryl Owen-Wilson

Of late, I have been contemplating the power of words, to an even larger degree than the fact that they consume my writing life. I particularly like the above definition of “words” and pondered if I consider each word I utter, or write as a meaningful unit? Do you? In further thinking about the use of “words”, I found I had many questions. Could answers to these questions improve my writing?

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To Express Something

Do the people who populate your stories choose their words wisely—are they a man or woman of their word—as good as their word? Or, are they someone who just blurts out what is on their mind, without thought, no matter the consequence—a person who bandies words about?

Worded Correctly

I’ve known people who sit paralyzed at the thought of stringing sentences together for fear they will portray the wrong words. Many an author has shared the horror they feel at the thought of a first draft manuscript falling into the wrong hands.

Then there are those writers who break all the rules and intentionally use words incorrectly. In my writing I use southern slang and cadence, which results in many incorrectly spelled words. Can you think of an author who uses words incorrectly?

To Provide Information

I believe this particular use of “words” is what has had me so intently contemplating the immense power of words. How important is accuracy when using “words” to provide information? Do our readers hold us responsible for said accuracy? Should they? Does it depend on the genre your writing? In fantasy, for instance, must elves always have pointy ears? Do you as a reader take the time to research the information provided to you?

To Command

In using words to command, do the words themselves have to hold an element of control? Couldn’t the intent of a command come through without the commonplace words used, by the sheer nature of a character’s personality alone?

To Promise

In romance novels the unspoken promise of the word love is always present. Then there are the many definitions for the one word—love. In your story is it romantic love, love of a child, etc.? Then there is a broken promise. The use of words to relay whether the people in your stories keep or break promises, can be used to give your readers a deeper look into their personalities.

To Spread Rumor

The use of rumor can be used to plant false information in a story, without actually lying to our readers. After all we aren’t saying it’s true or false are we?

To Elicit an Emotional Response

We as writers strive tirelessly to accomplish this particular use of the written word—to elicit a response from our readers. It is our hook. It is how we draw them in and take them on the journey of story. When you know your characters well enough to care about them, then your readers will do the same. The emotional connection must always be present.

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To Put Words in Someone’s Mouth

I’ve always enjoyed the visual of this phenomenon. In my visual, I see someone actually shoveling words, from a pile kept in a wheelbarrow, into someone’s mouth. But more importantly, wouldn’t those words then enter that person’s psyche and alter their view of the world? For instance, negative words. Let’s feed our protagonist only a negative view of their world.   So when they are finally introduced to a kind or positive word, would that not elicit a momentous emotion from them as well as your reader?

The Turn of a Good Phrase

We as writers move words about like pieces on a chessboard as we edit and re-edit our stories. We also quote other authors written words. I often wonder if the writers I quote had the same tingling sensations I receive when I know a sentence I’ve written might be quote worthy. However, if something I wrote were ever to be quoted back to me, I’m pretty sure I’d faint dead on the spot.

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Words—They have the power to topple or rebuild empires.   For the creation of story, they are the only building blocks in our procession. Through them, we can reinvent and influence worlds from past, to present, to future. What words spoken or written have most affected your lives; your writing?

 

 

Representation Matters

By Cynthia Ray

We are immersed in a society that exalts young, good-looking white people with perfect teeth and hair.  As an older woman, I had tired of these (don’t get me wrong, I love Katniss!) and decided to search for positive representations of older people in fiction and movies.  That search got me thinking about the bigger picture of representation and why it matters.

Everyone is looking for a story with someone like them in it, represented in a constructive light, especially when they don’t fit into the “young, good-looking, white person” mold.  As writers, we can and should examine who we represent and how.

When I was a kid, cowboys were the heroes of the day-popular in books, on TV and in the movies.  All of them were men.  I remember how thrilled I was to discover Annie Oakley.  Wow!  A woman who could ride and rope and shoot ‘em up with the best of them.

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I never missed an episode.  Even as a young child, I was aware of how people were represented and looked for messages; what did it mean about being a woman, a man, a child, a person of color?

 

When the Alien movies came out, I had the same ecstatic thrill as I’d had as a five-year old child discovering Annie Oakley.  Hooray!  A strong, brave, powerful woman protagonist who wasn’t “nice”.

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I mistakenly thought the movie industry had finally “got it”, that this was the beginning of a host of great women protagonists, but  last year we had Jurassic World-a throwback to the 1950’s if there ever was one (you know, the dinosaur movie with the whiny female executive who wore stilettos in the jungle, and while escaping from the T-Rex.)

I couldn’t resist posting this parody, which captures the essence of the ridiculousness of the Jurassic World movie.  The fact that a parody was made shows that we, in fact, have made progress.

 

Rogue One, on the other hand, gets it right, with a whole line-up of wonderful protagonists from many backgrounds.  Recently, I watched an old movie from the 1950’s.  It was so bad, I couldnt stop watching.  It was filled with misogynistic “jokes” about women, ridiculous caricatures of Italians with bad accents, and every black was either a waiter or a servant, portrayed as ludicrously moronic and/or cowardly.

 

I cringed through the whole thing; in fact, it made me sick to my stomach.  As a child, these were the images and ideas that I was immersed in.  As I grew up, I rebelled and rejected these representations and false ideas but many things are subtle and hard to uncover in our attitudes and beliefs and I am always discovering another underlying assumption that needs to go.

So I went out and looked for more current examples of books with different points of view,  and different kinds of protagonists, I found lists of books with protagonists of older people, people of color, autistic and LGBT, etc.  Yes, they are out there, but there are far fewer of them than we need.

As writers, we can help to ensure that everyone’s voice be heard, and everyone’s face to be seen.  We can expose and express ideas that may not be popular or accepted.  We can be courageous.  Think of the many books that were banned, and how new thought, ideas and people cannot truly be suppressed-not for long.  Let’s be the vanguard of a new era of expression, compassion, inclusion and respect.

NOTE:  After writing this blog, someone made me aware of this upcoming workshop by Wordcrafters in Eugene.  Perfect!

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For information about this workshop:  Wordcrafters Workshop

My Writing Religion: Some Thoughts as 2016 Ends

img_6452By Lisa Alber

Last week I happened to be listening to NPR as I drove my car back from Handy Andy’s, my neighborhood repair shop, when I realized something about myself. As one does, right? In the midst of the every day, in this case as I grumbled about the gift of a split radiator during the most expensive month of the year. The week before, copious amounts of white smoke had billowed out from under the hood right before an unusual snow fall for Portland, Oregon. I managed to get the car towed back to my house, and then I was stuck for nearly a week. Have you seen the horror movie “Cabin Fever?” Yeah, just about it.

Anyhow, so maybe it was having freedom at last, mixed with grumbliness, that readied my brain for a little epiphany. This has been a rough year on so many levels — many stressors (in addition to the political toxins) — and I found myself thinking:

Why do I write anyhow? What am I getting out of it? Is writing novels worth endangering my health and dealing with constant anxiety that I’m behind where I “should” be and could be doing more, more, more? Is writing novels worth not having a life as I try to get the writing done (and promotional stuff!) while working a full-time day job?

I have a friend who’s been writing novels for decades, and she’s said about the endeavor: “It’s heartbreaking.” Meaning, you work and work, but you don’t necessarily get anywhere. Another friend said about the publishing industry, “It’s a punishing business.”

So, yes, the question I’ve been thinking about lately is: Why do I write?

Driving home last week with my new radiator, listening to NPR, Martin Scorsese spoke to Steve Innskeep about his newest film, “Silence,” a film about faith and compassion set in 17th century Japan. It centers around two Jesuits priests who infiltrate Japan to recover another priest who may have “gone native.”

Innskeep asked Scorsese whether making movies was his religion. I found this quote that summarized Scorsese’s answer:

This is what I do. If I could paint, it might be better; or if I could write, it might be better. But this is what I know and what I do. And so in a sense they [the films] are religious acts and you could, you know, ridicule that or you could take offense at it, but they are religious acts, even the profane ones. … I’m trying to find out who we are.

This struck me, and I remembered a moment maybe a decade ago when I realized that writing had become my religion. For years, I had been searching for something. I experimented with many religious and self-help practices. A few years after starting a serious fiction writing practice, I realized that I had stopped my endless search. I had found my “religion.”

I write to process the world and myself in the world. I write for connection. I write to understand, as Scorsese says, “who we are.” What is this thing we call “humanity” — the humanity within human kind?

In the car with the new radiator, I realized that I’d lost my way. In religious terms, I’d lost my faith. Faith is a funny thing. It’s just belief that you wrap a ribbon labeled “truth” around. Having faith is a process of circular reasoning, for sure, but that doesn’t lessen the comfort and purpose it provides people as they negotiate treacherous, unfair, unjust life. (Life is beautiful, too, but I’m not talking about that side of it right now.)

For me, it comes back to the practice of writing. Maybe it’s a little like prayer for people of faith. It’s the practice of prayer or any kind of meditation that brings peace and groundedness. Could writing stories be my prayer? Have I lost my prayerfulness as I try to keep up with the publishing biz and figure out how to be a marketing whiz (failing miserably, FYI)?

This is worth thinking about, and so I shall in 2017. I may have to make changes, alter course, I’m not sure. I’ve got to figure out my faith again, just like the Jesuit priests in Scorsese’s movie.

What are you thinking about as we head into 2017?

Be The Reader

by Christina Lay

There’s no shortage of people who want to give writers marketing advice.  The problem is that given the ever shifting reality of the publishing world AND the world of marketing, what is true today might not be true tomorrow.  What works for one person might prove worthless for the next.  And then there are simply a lot of ideas out there based on guesses, conjecture, what worked for that guy, and advertising hokum.  We have to remember that from the e-mag mavins who sell ad space to the speaker/gurus who sell workshops, advertising is a business, and we are the target audience. They worked out an angle or pitch and then try hard to convince us theirs is a sure fire path to the bestseller list. The bottom line is the bottom line; buy my book so you can convince other people to buy your book.

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The particular pitch that caught my eye and then made me slightly queasy was about turning readers into “fans”.  Fans are the super-readers who will buy every release, write glowing reviews, tweet about your appearances, and possibly stalk you at conferences. Every writer dreams of having a few.  In this particular workshop, they promise you will “learn how to serve them (fans) better” and also learn how to love “providing content and service”.  This is where my introvert writer self reaches for the antacid. I love how writing a novel is now “providing content”,  lumped in right along with all those endless bog posts, interviews, how-to articles, timely newsletters, fascinating tweets, friendly Facebook posts, eye-catching Pinterest pins, on-trend tumbler shares, and so on, and so on.

Without a marketing budget in the thousands, it’s true that all of these outlets are the best avenues open to writers to get the word out and let readers know you exist.  But how effective are they? This is the question that no one really has an answer to.  I do most of these things, and I do know without a doubt that it is better than doing nothing.  Writers can no longer rely on their publisher (if they have one) to do much of anything.  So yes, providing content beyond the books is pretty much a have-to if you want readers to know you exist.

About this business of “serving” your readers, I have to ask; do readers really want more than a good book? I’m no more of a guru than any of the people claiming the title, so I decided to look at my own habits as a reader, because I’ve been a reader longer than I’ve been a writer.  And I polled some friends.  Do we really want to be served by the writers we read? If so, how?

The most overwhelmingly common way a reader finds a new book is through recommendations by friends.  And, as far as I can tell through my very unscientific study this is still mostly done via face-to-face chats (in the three-dimensional world known as “reality”) and occasionally, through book clubs.  So one way an author can serve readers is to be willing to make appearances at book clubs.  This is something many gurus will poo-poo because instead of creating “thunder claps” with thousands of shares you might create a friendly murmur among dozens.  I’d argue, however, that the murmur ends up having a much more significant impact than the tweet that is lost among a sea of pointless twittering.

So what about friends’ recommendations via Facebook?  I honestly can’t remember ever following up on a post about a book, but I have had friends comment that they were interested in a book that I shared.

I’ve also never taken note of a book recommendation on Twitter. I do follow a lot of writers on Twitter, but it is only as a fellow writer, not a reader.  I get the impression that some fans do track their favorite authors this way, but I also sense that they are looking for giveaways more than book recommendations. The nice thing about Twitter is that it is free and relatively painless. If you’re blogging anyway, automatically posting on Twitter is a no brainer.

And what about blogging?  This is the most time-consuming, content-providing marketing activity a writer can engage in, but is anyone reading your posts? This one is harder to untangle, because I am constantly reading blogs as part of my activities online as a writer.  Would I be reading them if I wasn’t a writer looking for info and connections? I don’t know.  I can say this is the main way I’ve found new-to-me writers.  Specifically, an engaging excerpt is by far the most effective “content” as far as getting me to click that Amazon buy link.  I participate in a lot of blog hops and so end up reading a lot of short excerpts.  So what makes a writer stand out?  Simple— excellent writing.  It helps to have a professional looking website and easy to follow links to book blurbs and buy links.  It is also essential to always come across as a nice person.  If you go this route, you’ll find that most of your visitors in the beginning are other writers looking for connections, so be responsive, be helpful and whatever you do, don’t hide any weird viruses in your website that automatically sign people up for your newsletter, or any other creepy reverse stalking cyber-tricks (yes, this is based on actual experiences).

According to my survey, one of the most popular ways to find a new book is via the dreaded Amazon recommendation widget.  Dreaded because it is based on an indecipherable-to-the-common-human algorithm of great mystery and awe.  Skipping over that whole morass of conjecture and hoodoo, let’s just say your book actually makes it onto the line up of recommended books; what then? The cover is very important—make sure it’s professional and eye-catching.  Nothing turns me off quicker than an amateurish cover.  And then, once again the most important thing you can do is make a sample easily available, make sure it is perfectly edited and once again, excellent.  The definition of excellent is of course up to you and the reader, but you know what I mean.

What this all boils down to is that while you can bury fans in all sorts of giveaways, FB parties, chatty tweets, photos of your hunky heroes and on and on, what it really comes down to, in this reader’s opinion anyway, is–prove to me you can write.  All the social networking might catch a reader’s eye, but once the eye is caught, have an intriguing excerpt or sample chapter available for them to enjoy.

To wrap up, I’d say when faced with the overwhelming landslide of “Must Do” marketing activities, channel your inner reader and ask yourself what you want from a writer, and how you find them.  Then put your most excellent face out there, and keep on writing.