Lizzie Borden on Tour

by Elizabeth Engstrom

My publisher, IFD Publishing, is launching a new line of books, Horror That Happened. My Lizzie Borden book was re-released under this new imprint, in the Based on a True Story category.

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We decided to do a blog tour with Silver Dagger Book Tours to promote this new release of a much-published book.

The first step was to decide when to do the tour, and how long the tour should last. We chose the entire month of July. Now I say a month is too long. I can blog, and post on social media, but my universe is small, and I can only annoy my readers/followers so much. A month of such posts turned out to be too much for me. Two weeks would have been perfect.

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Maia, of Silver Dagger, did a stellar job. She asked me for all kinds of materials, from answers to interview questions, to history behind the writing of the novel, to personal information. This, she parceled out to her bloggers, who quite faithfully posted the appropriate information on the day they said they would. Maia also posted it all on her Silver Dagger website, which got quite a bit of attention. Could be the $25 gift card we offered to participants. Could be she just has a nice following.

This was not the first time I’ve done a blog tour with Maia. When Benediction Denied came out through ShadowSpinners Press, the publisher set me up for a tour with her. This was in Maia’s earlier days and most of her bloggers turned out to be geared toward the romance market. Definitely not a good fit for my dark fantasy Labyrinth of Souls book. But Maia has grown her business and branched out into what appears to be all genres.

The results aren’t in, of course. Did I get book sales? I won’t know yet for a while, as Amazon reports their book sales in a weird way. But I can tell you that I also blogged about it several times on this blog and on my personal blog, and the publisher also did a fine job of blogging, all during the month of June. I think I picked up north of 30 new subscribers to my personal blog. So it’s all good.

Fortunately, this coincided nicely with a bump in Twitter subscribers because When Darkness Loves Us has had an astonishing resurgence with its new publication under the new Paperbacks from Hell imprint from Valancourt Books, curated by Grady Hendrix.

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There is more news, but I will keep that for another post at another time. Suffice to say, it’s good to have a whole new audience for my favorite books. Consider booking a blog tour and report back your successes.

Team Work

By Elizabeth Engstrom

About two years ago, Matthew Lowes, game writer/designer, asked me to edit the rule book for his new game, Dungeon Solitaire: Labyrinth of Souls. I got the manuscript, but it didn’t have any of the charts, graphs, or illustrations of the finished book. I couldn’t really follow the instructions, so I just carried on, looking for typos, sentence structure awkwardness, etc. Much of it was repetitive, as there are the Basic Rules, then the Expert Rules, which includes the Basic Game. Then the Rules for Two Players, which includes the rules for the Advanced Game, which of course includes the rules for the Basic Game. You get the idea. So my work was rote, and gave my imagination time to roam.

In the game, the player delves into the underground Labyrinth, there to meet monsters (Really? What kind of monsters?), find treasure (Really? What kind of treasure?), and encounter and endure all manner of adventures. At some point, the player must weigh how many resources he has left in order to turn around and make it back out of the labyrinth before losing all his light, or his food, or his life.

It’s a fun game. While reading through the rule book without real comprehension, I started to wonder: Who would delve into the underground labyrinth, and why? Pretty soon I had an idea. And then I had an idea of what kind of monsters that particular character would encounter, and what kind of treasure he would search for and find, or not find.

I finished editing, and when I returned the manuscript back to Matt, I said, “I could write a novel based on this game scenario.”

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Fast forward six months. The game came out to great acclaim, the accompanying deck of Tarot Cards with art by Josephe Vandel is exquisite, and a small group of writers got together to learn to play. Within a couple of weeks, ten or so authors signed on to write books loosely based on the Labyrinth of Souls.

My book is the first one to drop, only because I finished it first. Published by ShadowSpinners Press, authors to come include Matthew Lowes himself, Christina Lay, Eric Witchey, Stephen Vessels, John Reed, Mary Lowd, Pamela Herber, Cheryl Owen-Wilson, Cynthia Ray, and likely others. We plan a big launch of the first five books at this November’s World Fantasy Convention in  San Antonio, Texas.

The best part of this experience has been being part of the team. We’re all stupendously supportive of each other as we encourage the writing, the rewriting, the editing, the promotion. We even had a memorable weekend away, where instead of partying, the great room was silent except for the quiet tapping of keyboards. We helped each other that weekend with plot, character, and setting, and talked about the unique problems of writing a book that takes place underground. I’m not much for collaboration, but if this is what it tastes like, I will gladly change my opinion. I’ve read three of the novels-to-come, and they are extraordinary, each entirely different from one another.

I invite you to join us in the Labyrinth of Souls, to read these books as they come out, one every month, and bask, as I have, in the astonishingly unique vision each author has for this world.