Lizzie Borden on Tour

by Elizabeth Engstrom

My publisher, IFD Publishing, is launching a new line of books, Horror That Happened. My Lizzie Borden book was re-released under this new imprint, in the Based on a True Story category.

HTH-BasedonTrueStory

We decided to do a blog tour with Silver Dagger Book Tours to promote this new release of a much-published book.

The first step was to decide when to do the tour, and how long the tour should last. We chose the entire month of July. Now I say a month is too long. I can blog, and post on social media, but my universe is small, and I can only annoy my readers/followers so much. A month of such posts turned out to be too much for me. Two weeks would have been perfect.

lizzie cover

Maia, of Silver Dagger, did a stellar job. She asked me for all kinds of materials, from answers to interview questions, to history behind the writing of the novel, to personal information. This, she parceled out to her bloggers, who quite faithfully posted the appropriate information on the day they said they would. Maia also posted it all on her Silver Dagger website, which got quite a bit of attention. Could be the $25 gift card we offered to participants. Could be she just has a nice following.

This was not the first time I’ve done a blog tour with Maia. When Benediction Denied came out through ShadowSpinners Press, the publisher set me up for a tour with her. This was in Maia’s earlier days and most of her bloggers turned out to be geared toward the romance market. Definitely not a good fit for my dark fantasy Labyrinth of Souls book. But Maia has grown her business and branched out into what appears to be all genres.

The results aren’t in, of course. Did I get book sales? I won’t know yet for a while, as Amazon reports their book sales in a weird way. But I can tell you that I also blogged about it several times on this blog and on my personal blog, and the publisher also did a fine job of blogging, all during the month of June. I think I picked up north of 30 new subscribers to my personal blog. So it’s all good.

Fortunately, this coincided nicely with a bump in Twitter subscribers because When Darkness Loves Us has had an astonishing resurgence with its new publication under the new Paperbacks from Hell imprint from Valancourt Books, curated by Grady Hendrix.

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There is more news, but I will keep that for another post at another time. Suffice to say, it’s good to have a whole new audience for my favorite books. Consider booking a blog tour and report back your successes.

The Advantages of a Long Life

by Elizabeth Engstrom

 

I’ve been around for a while. I’ve been fortunate enough to have a great career as a writer, teacher, editor, professional speaker, and publisher.

One of the nicest things about a long career is that royalty checks show up about every six months from a variety of sources.

Another nice thing about having had a long career is that what was old becomes new again.

Valancourt Books is reissuing my first book, When Darkness Loves Us as part of their Paperbacks from Hell series.

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Grady Hendrix wrote a book called Paperbacks from Hell, and it included both my first book When Darkness Loves Us and my second book, Black Ambrosia in a two-page spread.

PBHspread

Now, Valancourt is reissuing these books (and has a book club you can join to receive them all!). Grady is also working on a television series that includes these books, and voila! A new generation of readers for my work.

In addition, there are always new ways for our work to be released into the world. My current publisher, IFD Publishing, is set to release my books in ePub editions. That would be in addition to paperback and audio.

And now and then, Hollywood comes knocking. I should be used to that by now, but it’s a thrill every time I sell an option, or even get a query.

So to all of you writing in your quiet office, focused solely on the work at hand, remember that your work lives on, will likely have many iterations, and you will remain as relevant as you wish to be.