by Christina Lay
This November I had the interesting experience of attending the World Fantasy convention in San Antonio as a vendor. This is the first time I’ve attended WF, and my first time as a vendor, so there was a lot to learn before I even set foot in the convention hotel foyer. Luckily, a chair behind a table in the dealers’ room is an excellent vantage point. True, I missed 99.9% of the programming, but I did get to watch all 900 attendees walk by and was able to speak to quite a few.
Preparing to present the new series of Labyrinth of Souls novels from ShadowSpinners Press at a large convention like WF was daunting and there were about a hundred and one details to figure out as I stumbled along. It would have been helpful to have attended WF before so I could have observed how things worked. For instance, I had no idea I could sign up the Labyrinth of Souls authors for a reading. Luckily, Stephen Vessels new all about such matters and arranged a reading for us on the fly. And I didn’t find out there was a hospitality suite serving free lunch until Elizabeth Engstrom stopped by and filled me in. I also didn’t know that just by virtue of having books at the convention I was signed up to participate in the big author signing. Good thing Nina Kiriki Hoffman was there to sit beside me and lure people close with her sweet smile and multi-colored pens. I also thought that sitting behind a table for eight hours a day, four days in a row wouldn’t be much different from the day job. Wrong! Someone has to be there just in case- heaven forbid- someone wants to buy a book. I was doubly blessed to have Matt Lowes and Pam Herber there to relieve me and make sure I didn’t pass out from a lack of hot coffee. So the first and most important lesson I learned is this: have friends who know stuff. I was extremely lucky in this respect. If you’re on own at WF or any big con, be sure to make friends (aka future minions) fast.
While all the introverts in the room shudder over the idea of mingling with a herd of strangers, I’ll point out that being a vendor was a very handy thing for me; introvert extraordinaire. I had a place to be and a reason for being there. Nothing like a wall of books to sit behind to 1. Give you an instant topic of conversation and 2. Make you look like have a clue. Although I could not totally avoid the dreaded “small talk with strangers awkward whirlpool of death”, I did find it much easier to interact with the people who stopped by and showed interest in the books. I even got to pretend to be nonchalant when Terry Brooks came over and looked at our books because I was busy processing a payment! So much better than standing there with an idiotic grin and a bad case of brain freeze.
Naturally there were just enough last minute gremlin-in-the-works type issues to keep me anxious and hyperventilating up to and through the first day. For instance, as we rushed to get the fifth book published and shipped to San Antonio, the printer inexplicably rejected the cover file was over and over. Eventually they shrugged and said, “yeah, it was our mistake, but we don’t know why.” Nice to know, but not helpful as you end up paying for expedited shipping without having seen a proof and then waiting at the table for the last-second, unseen books to arrive. Second most important lesson, never leave things to the last minute. The last minute being…say…three months before you think you actually need the things.
Other issues/ opportunities that might come up: using the Paypal app on your sure-to-be-surly-and-uncooperative new cell phone, getting a sales permit and forgetting to collect sales tax in Texas, the timing of shipping hundreds of books to a hotel at the same time as 900 other people, negotiating the underground labyrinthine world of a convention hotel, figuring out how to have your corporeal self and fifty books in two places at once, and so on.
So mine was a sort of behind the table, tucked in a corner view of World Fantasy. I got the impression that it was it a pretty awesome con for those attending as readers and writers. I met a lot of interesting folks, heard about some great speakers and panels, sold some books, was given a pile of books, received a lot of compliments for the look and concept of the series and generally had a good time. Was it worth the time, expense and serial headaches? Definitely. The third important thing I learned was that the World of Fantasy is in good shape, and I’m very proud to be a contributing part of it.