World Fantasy 2019

by Matthew Lowes

At the mass book signing with Christina Lay and Stephen T. Vessels

I had a great time at the World Fantasy convention with ShadowSpinners Press and some fellow authors in the Labyrinth of Souls fiction series. Can’t say I saw much of LA, since I did not leave the Airport Marriott for three days, but the weather was nice, the conference was great, and the company was outstanding. It is truly a wonderful experience to be in the midst of so many creative and inspiring writers and artists.

The crowds gather in LA Airport Marriott

The ShadowSpinners table had a lively showing in the book room, and I had a great time answers questions about Dungeon Solitaire and the Labyrinth of Souls. I signed a few books, did a reading with fellow authors Christina Lay and Stephen T. Vessels, and managed to get to a few talks and panels. I was particularly interested to learn a bit more about audiobook production and particularly taken with the beautiful art of Reiko Murakami.

The ShadowSpinners table and chief editor Christina Lay

With another successful appearance, we are planning to make an even bigger showing next year in Salt Lake. We’ll have more books, more authors, and more games. Hope to see you there!

Art print by Reiko Murakami (available on her website)

 

World Fantasy 2017 ~ Stealth Version

by Christina Lay

LoST Command Central

 

This November I had the interesting experience of attending the World Fantasy convention in San Antonio as a vendor. This is the first time I’ve attended WF, and my first time as a vendor, so there was a lot to learn before I even set foot in the convention hotel foyer. Luckily, a chair behind a table in the dealers’ room is an excellent vantage point. True, I missed 99.9% of the programming, but I did get to watch all 900 attendees walk by and was able to speak to quite a few.

Preparing to present the new series of Labyrinth of Souls novels from ShadowSpinners Press  at a large convention like WF was daunting and there were about a hundred and one details to figure out as I stumbled along. It would have been helpful to have attended WF before so I could have observed how things worked. For instance, I had no idea I could sign up the Labyrinth of Souls authors for a reading. Luckily, Stephen Vessels new all about such matters and arranged a reading for us on the fly. And I didn’t find out there was a hospitality suite serving free lunch until Elizabeth Engstrom stopped by and filled me in. I also didn’t know that just by virtue of having books at the convention I was signed up to participate in the big author signing. Good thing Nina Kiriki Hoffman was there to sit beside me and lure people close with her sweet smile and multi-colored pens. I also thought that sitting behind a table for eight hours a day, four days in a row wouldn’t be much different from the day job. Wrong! Someone has to be there just in case- heaven forbid- someone wants to buy a book. I was doubly blessed to have Matt Lowes and Pam Herber there to relieve me and make sure I didn’t pass out from a lack of hot coffee. So the first and most important lesson I learned is this: have friends who know stuff. I was extremely lucky in this respect. If you’re on own at WF or any big con, be sure to make friends (aka future minions) fast.

Me and Nina at the Author signing.

While all the introverts in the room shudder over the idea of mingling with a herd of strangers, I’ll point out that being a vendor was a very handy thing for me; introvert extraordinaire. I had a place to be and a reason for being there. Nothing like a wall of books to sit behind to 1. Give you an instant topic of conversation and 2. Make you look like have a clue. Although I could not totally avoid the dreaded “small talk with strangers awkward whirlpool of death”, I did find it much easier to interact with the people who stopped by and showed interest in the books.  I even got to pretend to be nonchalant when Terry Brooks came over and looked at our books because I was busy processing a payment! So much better than standing there with an idiotic grin and a bad case of brain freeze.

Naturally there were just enough last minute gremlin-in-the-works type issues to keep me anxious and hyperventilating up to and through the first day. For instance, as we rushed to get the fifth book published and shipped to San Antonio, the printer inexplicably rejected the cover file was  over and over. Eventually they shrugged and said, “yeah, it was our mistake, but we don’t know why.” Nice to know, but not helpful as you end up paying for expedited shipping without having seen a proof and then waiting at the table for the last-second, unseen books to arrive. Second most important lesson, never leave things to the last minute. The last minute being…say…three months before you think you actually need the things.

Other issues/ opportunities that might come up: using the Paypal app on your sure-to-be-surly-and-uncooperative new cell phone, getting a sales permit and forgetting to collect sales tax in Texas, the timing of shipping hundreds of books to a hotel at the same time as 900 other people, negotiating the underground labyrinthine world of a convention hotel, figuring out how to have your corporeal self and fifty books in two places at once, and so on.

So mine was a sort of behind the table, tucked in a corner view of World Fantasy. I got the impression that it was it a pretty awesome con for those attending as readers and writers. I met a lot of interesting folks, heard about some great speakers and panels, sold some books, was given a pile of books, received a lot of compliments for the look and concept of the series and generally had a good time. Was it worth the time, expense and serial headaches? Definitely. The third important thing I learned was that the World of Fantasy is in good shape, and I’m very proud to be a contributing part of it.

 

 

How Do I Pitch MY Genre? by Eric Witchey

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How Do I Pitch My Genre? by Eric Witchey

After teaching a class, volunteering to help Timberline Review sell subscriptions, and signing my newly launched novel at this year’s Willamette Writer’s Conference, I was walking along a hallway minding my own business and wondering if I could get back to my room to take a nap before I had to face another room full of 100 people. A personable guy said hi and caught my attention. He was a volunteer gate keeper outside the pitch and critique room where aspirants bring their hearts and souls for fine tuning before presenting them in ten minute chunks to agents and editors looking for commodities from which to make a living. Making eye contact, I became aware of my surroundings and realized that the room was understaffed and several people were waiting for a chance to get what might be critical advice. So, I volunteered to take a few pitches and help hone them.

Mind you, there’s actually plenty of help for this kind of thing. The conference ran pitch practice sessions before the conference. They ran pitch practice sessions at the conference. Most of the people pitching had practiced with friends, family, and crit groups. And, as a last chance for final revision and preparation, the conference had a pitch practice room, into which I walked.

I sat down, and the kind people at the conference showed four nervous writers my way—one at a time. I had fifteen minutes to help each.

The four writers had been coached to provide half-page synoptic summaries of their books, and each showed up with pages that did that. The idea, as I understood it, was to give a sense of genre, of character, of content, and of market potential.

Well, that list seems pretty obvious to most people. After all, a science fiction adventure isn’t the same as a historical romance, right?

Wrong.

What was not so obvious is that these people were terrified and clinging to every bit of advice they had ever been given in the hope that it would touch the hearts of jaded professionals and give up a result that would change the writers’ lives and let them connect their hearts through their words to the world.

Can you say, “TERRIFIED?”

One had a fantasy romance. One had a historical novel. One had a non-fiction book on how to talk to kids about sex. One had a cryptobiography. All had decent concepts that could fly in the market. Mind you, I hadn’t read the stories themselves. I only had access to a few pages of pitches and the problems the writers had encountered in trying to sell their stories.

So, we got to work.

In three of the four cases, I realized I didn’t have much to add to the long-form pitches the writers had honed. However, I did have the communication consultant skills and personal experience of 25 years of freelance work. So, I gave all three exactly the same thing.

Emotion.

Twenty years ago, in 1996, I pitched my first novel—a novel that later sold in Poland, but that’s another story. While practicing with my good friend Gail McNally (no, not the actress), I was proud of what I had done and of the fact that I had memorized my pitches cold. Gail listened kindly—eyes closed, nodding, pinching her nose. When I was done, she said, “That might work if you put the emotion in.”

Huh? Obviously, she had missed something because I knew it was a brilliant pitch. After all, I had read about pitching. I had talked to other people. I had carefully crafted my pitch. I had a 30 second pitch, a three-minute pitch, a full page pitch, a five-page synoptic outline, and a full synoptic outline. I was freaking loaded for literary bear.

What the hell does emotion have to do with selling the product?

So, long story short, I lost the argument and rewrote it all with an emphasis on character emotional change.

My first time pitch nailed an editor and let me choose between several interested agents.

Why? I now know it was because stories are not about things or events. Stories are about how people change emotionally and psychologically. Things and events only facilitate the changes.

Yes…. The things and events have to be “interesting and unique,” but they are only truly interesting in that they are connected to emotional change.

So, I helped each one of my three fiction charges fashion a one- or two-line pitch that captured the three Cs:

Character, Conflict, and Change.

You could say it is really only two Cs because Character is really made up of an emotional/psychological state, and Change is really just the character as they appear after they change because of the conflict. So, really, it’s just Character, Conflict, and Character, but that’s a bit confusing and doesn’t really sound right in a culture that likes to think in threes.

Essentially, we put our heads together and came up with statements like:

Soul and psyche torn down to nothing by the murder of her family, outcast 1940’s gay homemaker Millicent Monroe faces insurgent Nazis in the Iowa farmlands and consequently discovers deep connection to the community, land, and country that persecuted her.

Okay, that’s not really one of them, but maybe I’ll write that book. We’ll see.

Anyway, three of the four walked away with a similar statement and some communication consulting advice about how to speak, how to make eye contact, when to pause, and how to manage the transition to their larger already prepared pitch.

One, however, didn’t. That one makes the other three all the more interesting. The fourth person had career as a sex education lecturer, consultant, and therapist. She had a values-neutral book about how to talk to kids about sex. Her problem was also emotion, but it wasn’t the emotion of the book and characters. Her problem was that every time she pitched the book, people’s “sex stuff” came up and interfered with their ability to see the product she offered. Her problem was that she needed to disarm her audience’s emotions in order to allow them to look at her work.

That was interesting, so we worked the same problem from the opposite direction and provided her with language that identified her platform and established a context in which the content created result for the readers who bought the book. We brainstormed keywords that would frame the conversation in terms of platform, product, and market. I also recommended that she add an additional agent I knew to her pitch list.

Results?

Over the following couple of days, one-by-one, each of the four sought me out to share their excitement and success. Each one hit—and not just once. They all got requests from every agent and editor they pitched. All of them.

Why?

Here’s the bit that isn’t as obvious. These writers had been prepared by professionals to walk in and deliver fairly lengthy pitches that made use of the time available—ten minutes. Those pitches might have done fine by themselves without my help. However, agents and editors don’t take pitches in order to hear the story that takes a book-length manuscript to tell. The take pitches to filter the masses through sieve in order to find the writers who control character and story. If a writer truly controls the craft of presenting character and story, then the writer can state character, core conflict, and change succinctly.

Conversely, if a writer can state character, core conflict, and change succinctly, it is likely that they control craft well enough to deliver story. When a writer succinctly states the emotional core of character, the conflict that changes them, and the new emotional makeup of the character, agents and editors hear much more than is stated. The result is that they sit up, quite literally, and start to ask questions that can only be answered by reading the manuscript. So, the pitch creates a conversation that leads to a request for pages.

In the unique case of the non-fiction writer, the emotionally charged material wasn’t the problem. The problem was to help people see the product rather than let their emotional response to product become the primary experience of their encounter. It is really a mirror image of the same problem.

But it’s different for different genres, right?

Nope. Genre doesn’t matter on the heart and story level. Never has. Never will. Genre is marketing category. Yes, you don’t pitch space opera to a commercial woman’s fiction editor. Don’t be entirely daft. However, genre isn’t story. Genre is only a taxonomic label for expectations concerning things and events. Sometimes, genre influences the mix of techniques used for telling a story, but genre has nothing to do with heart and soul and hopes and dreams. The story comes from the writer’s heart and seeks to touch the reader’s heart. Pitching is about letting a potential buyer know that the writer understands heart and controls story craft well enough to deliver emotion to the reader.

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