The Essential Ingredient of Story

by Christina Lay

Story:

An invented prose narrative shorter than a novel usually dealing with a few characters and aiming at unity of effect and often concentrating on the creation of mood rather than plot. – Merriam-Webster

A plot or storyline. Or an account of imaginary or real people and events told for entertainment. – Oxford Dictionary

A narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale. A lie or fabrication. – Dictionary.com

Story is the full sequence of events in a work of fiction as we imagine them to have taken place, in the order in which they would have occurred in life (as opposed to plot). -The Balance

A description of how something happened – Idoceonline.com

What makes a story a story? I’m sure we all have a fairly good idea of what ingredients are needed to turn a collection of words into a story. I know I do, and when I was recently given the opportunity to judge a flash fiction short story contest, I didn’t hesitate to cull about half the submissions on the grounds of “this isn’t a story”, which then got me to thinking about why.

No doubt, it’s much harder to craft a complete story in 400 words or less than in say, 3,000, but it is possible. It’s even possible to craft a story in six words. This classic example is often attributed to Hemmingway:

For Sale, Baby Shoes, Never worn.

Why is this a story? This string of words has action (something being advertised for sale), a character or possibly more (infant and mother, maybe parents), and a conflict/problem (never worn implies a miscarriage or early death).

Clearly, much is left to the reader’s imagination and certain ingredients that you might consider essential to story are left out. Some definitions of story include setting as a required element. There’s none here. Some also describe a story as requiring a plot. Not so much.

So really, when you boil story down to its bare essentials, what do you really need? Jerry Oltion, a successful and prolific writer of science fiction stories, came up with the concept of the “foot stool” story, in which he boils down story to “a character in a situation with a problem”. The challenge is to weed out all the unnecessary elements and write a straight forward story using only those three “legs”, or ingredients.

Going back to those flash fiction pieces that didn’t meet the basic requirements, what was really missing? Certainly they all had a situation, or setting. Most had a character or two. Few had “a problem”. Most of them described a series of events. But in the end, what really kept them from being a story in my opinion was that, although some things happened, there was no indication that anything had changed. Suzy might have walked to the market and bought a tomato, but her state of mind never altered. She wanted a tomato, she got it. The End. No obstacles stood in the way of her getting a tomato and her lack of a tomato caused no particular hardship. She didn’t lose her wallet on the way. She didn’t live in Alaska and find herself taxed with making a Caprese Salad for her exacting in-laws only to find there were no decent vegetables to be had. Nope. Just a nice walk to the market to buy a nice tomato with ample funds for no apparent reason.

This, I believe, is the crux of story. Not only does a thing, or a bunch of things happen, but someone or something changes. The essential ingredient is change; an emotional shift, in both the character and the reader.

Many of the rejected flash fiction pieces struck me as prose poems. Not that a prose poem can’t also be a story, but in this case, the intention (or unintended result) of the writer’s efforts was more of a mood piece, a description of a place or a time. Partially due to the nature of the contest, the pieces tended to invoke one emotion –nostalgia—and that one emotion didn’t change, develop, or grow. Some of the pieces were quite lovely, but static, like a pastoral landscape. This does not make for compelling fiction.

The six word story example is dramatic. The reader goes from a neutral situation, For Sale, to maybe warm fuzzies or fondness or even revulsion (it happens) at the idea of Baby. Then, with Never Worn, there is a shift, an emotional impact. We know nothing of this baby and its parents, but chances are, empathy is invoked.

One of the most important things I ask myself now as I embark on telling any story is how will my character change? What affect will this event or series of events have on them or possibly the people around them? Why? These crucial questions then can lead to many more story-building leads, like why is this happening now? Is it inevitable? What choices and obstacles will my character face as they resist or embrace the change?

If I can’t answer the first basic question –how will my character change—I then have a question for myself. Why am I writing this? Is this a story, or a poem, or something else entirely?

 

The Because-Because of Character Desire, by Eric Witchey

Tennis PlayerThe Because-Because of Character Desire, by Eric Witchey

The four-day 2017 Willamette Writers Conference was last weekend.

Don’t worry. This isn’t a conference recap essay. It’s a craft essay.

Still, I experienced a lot of things in a very short period of time, so it influences my thinking on craft today. Two things I experienced are worthy of note in this little essay. First is my time with the Young Willamette Writers. Larry Brooks and I spent a lunch with the up-and-coming kids nurtured by Teresa Klepinger and the Young Willamette Writers’ crew of kind mentors. The kids’ ages ranged from 9 to 15 or so, and they are pure hearts made of equal parts imagination and sponge. Second is the sad death of the dolphin Rinaldo that was part of the discoveries we made during the Write a Story Now group brainstorm and story development class I taught on Sunday.

Yes, these things are related.

Here’s how. In both situations I found myself on the verge of describing a little considered but terribly important aspect of story craft—characterization in particular. I call it the because-because technique. In both cases, time ran out. I walked away from the sessions feeling like I cheated my clients.

Many fiction writers, and certainly most selling writers, know that every character on stage at a given moment has an agenda they are trying to execute. How they execute their agenda “shows” the reader who they are. This is at the heart and soul of the vague and nearly useless writer instruction to “show, don’t tell.” God, I wish I had a dime for every emotionally empty adjective and concrete detail an aspiring writer put on the page and made me read.

Example:

She sat on the hot, beige vinyl of her twenty-year old, silver Toyota Camry. Squirming to keep her cheek sweat from staining her white tennis shorts and sticking her to the seat, she slipped the key into the ignition and twisted. The starter clicked twice then pretended it hadn’t noticed her effort to start the car.

The old adage (show, don’t tell) biases the aspirant in favor of describing the perspirant, her seats, her shorts, her car, etc. She does have an agenda. Here, she wants to start the car. That’s her scene agenda, and that’s what I’m writing about in this essay.

In both the class and the meeting with the kids, we talked about agendas. We talked about how they bring character to life by creating opportunity for the character to demonstrate who they are by taking action on their own behalf. We talked about how opposition of environment (the heat and the starter) can force the character to demonstrate resourcefulness, experience, and a level of desire. Opposition by another character does the same and adds another agenda and personality to the mix. Opposition by internal moral and psychological forces also places the character in a position where they must demonstrate who they are. In the Story Now class, we even talked a little bit about how changes in tactics can allow the reader to feel and internalize character personality.

What we didn’t talk about is how every character on stage has a because-because.

Example:

She wants to start her car because she wants to get away from the tennis pro because she loves her husband and doesn’t want any rumors even though she hasn’t done anything wrong.

The purpose of the because-because is expanding the frame of reference for personal agenda two levels in order to allow for more complex and plausible execution of agenda in scene. It also allows the writer to connect character to risks, stakes, and consequences in the mind of the reader by making behavior specific in ways that imply psychological underpinning motivations that may or may not be explicitly stated.

And every character has a because-because. Even the ball boy has a because-because.

Example:

The tennis pro wants to bed the first character because he is running a blackmail/web porn site because he wants a new tattoo that will mark him as a captain in the Russian mafia on American soil.

The groundskeeper wants to reorganize his shed because he believes that having everything in order helps him care for his golf course because he believes a true groundskeeper’s soul is connected to the land he cares for.

The club manager wants to get a reporter off his property because he wants to keep the respect of his corrupt, high-end clients because he is skimming a percentage of dues into offshore accounts he’ll use to be rid of those assholes once and for all when he disappears at the end of the year.

The reporter wants to interview the club manager for a puff piece in the Sunday Supplement because she wants to investigate the club members for corruption because she wants a breakthrough story that will place her name prominently in the history of journalism.

You get the idea, I hope.

Now, a byproduct of because-because agendas is that the writer can tweak them around to make them increasingly about the psychology and sociology of the character. Here’s a rewrite in that direction for The Ball Boy:

The ball boy wants to give her a new can of club logo complimentary balls because he wants his boss’s respect and a raise because he wants to shake off the stigma of his family history by looking worthy to be on a date with the first character’s teenage daughter.

The more the because-because is grounded in character psyche, the more powerful the interactions between the characters becomes. Here’s a rewrite of our first character’s because-because:

She wants to start her car because she wants to escape the tawdry advances of the tennis pro because she loves her husband and protects his reputation from rumors because she wants him to have a model wife for his developing political career.

Now, she has three becauses and is getting more interesting because we want her to escape because we want her to develop a spine and aspire to be more than a mere political symbol.

Each because, if it is connected to character psychology, also connects to reader interest.

Given all these becauses, the “showing” of the first paragraph and subsequent paragraphs change radically because behavior becomes more important and adjectives and concrete details only have value relative to character behavior and motivations.

Squirming on the Camry’s hot vinyl to keep her cheek sweat from staining her white tennis shorts or sticking her to the seat, she ducked low to hide under the dash, slipped the key into the ignition, and twisted. The starter clicked twice then pretended it hadn’t noticed the key. She let go of the key and pumped the accelerator with her hand.

A metallic tap on her window startled her. She ducked lower and twisted again. Two clicks.

Tap. Tap. Tap.

Trapped, she sat up and reflexively composed herself by checking her melting makeup in the rear-view before powering down her window. Of course, the window works. She sighed and turned to face her captor while already planning to use the broken car and calls to mechanics to keep him at bay.

The face at her window confused her. The hard angles and piercing gray eyes she expected had been replaced by the full, youthful cheeks and soft green eyes of the ball boy, Dennis.

She searched the parking lot for Valentine, her lascivious tennis instructor. The only other people in the lot were Staniss Cavendish, the club manager, and a pert, bouncy redhead millennial who seemed to be in his face about something. Stan with a girl half his age didn’t surprise her. It should have, but it didn’t.

“For you, Ma’am.” Dennis held up a clear plastic can of tennis balls.

Confused, she focused on his earnest, freckled face and dimples. He was such a cute boy. Hard working and cute. If she had been twenty years younger…

Well, that was not a thought to finish. He was what? Seventeen, maybe. A year older than Laurel? That was just the kind of thing she was trying to avoid. She smiled and said, “…”

I suppose I could write the scene for you, but I’d really rather you write the scene in order to test the concept. All the players are available. Four are on stage. They all have their agendas. They all have at least a because-because.

If I’m not mistaken, you are already visualizing the scene that will play out. If you do write the scene, drop me a line and let me know how the exercise goes.

Hopefully, I have now made up for having failed my students at the conference.

Here’s one last thought about the nature of because-because. It doesn’t stay the same. It just gives depth to the scene. Once the scene climaxes, new becauses may or may not come into being. To get the full power of because-because thinking, the writer will need to connect the becauses to the stress the scene causes on the character’s Irreconcilable Self. Sadly, that’s another essay.

I’ll be teaching this technique and many others in a four-week Saturday novel seminar in September. The class is offered by WordCrafters in Eugene. Here’s the link to registration.

http://wordcraftersineugene.org/classes/fiction-fluency-seminars-with-eric-witchey/

Luck and skill to all who write and send.

Warning: Any product advertisements that appear with this post were NOT authorized or endorsed by me in any way.

Musings on Breathing Life into a Heartless Villain, by Pamela Jean Herber

 

What makes for a memorable antagonist?

I’ve been having trouble with the antagonist in my current novel-in-progress. She’s boring. I have a decent handle on how she operates in her world, and the role she plays in the story, but she feels more like a mathematical formula than a human being. What to do?… Go out in search of a villain I’m excited about who has similar traits to my antagonist.

An intriguing historical villain

In my travels through books, the Internet, and my own memory, I found a deliciously evil woman from the early 1800s who grew up in Bauzelles, France. Her name was Thérèse Humbert.

As a girl, Thérèse was betrayed by her own father. He had raised her to believe she and her family were wealthy aristocrats. When the truth came out upon her father’s death that she was not of nobility, and wouldn’t be inheriting great wealth, Thérèse was robbed of a station in society she believed she was entitled to. Without legitimate means to claim her place, she resorted to her father’s game. Fraud.

She continued to tell the tale of her family’s aristocratic standing. She was able to obtain credit based on soon-to-be received wealth, piling up huge debt buying a lifestyle that gave the appearance of wealth. Along the way, Thérèse’s husband, and her father-in-law covered her debts as best they could, perhaps to protect their own reputations. She convinced bankers to allow debts to go unpaid for long after they were due by weaving story after story of an impending inheritance and a favorable marriage by her sister.

Eventually, Thérèse was arrested, tried, and imprisoned, but not until after she had wreaked havoc on the hopes, reputations, and livelihoods of numerous family members, friends, and business associates. These unsustainable ways lead Thérèse to betray her younger sister in the very way her father had betrayed her.

With only a brief sketch of Thérèse’s life, I’m hooked.

What makes Thérèse Humbert such an interesting character?

  • The fact that Thérèse’s father betrayed her makes her need for money and status believable and heartbreaking. Her actions were still unconscionable, but I sympathize with how she became capable of them.
  • She betrayed her sister in the same way she was betrayed. Wow. Just wow. This makes me worry for not just the family, but for all the descendants, and especially the sister. Will it be possible for her to break the cycle?
  • The younger sister could not have been deceived without the support of family members who knew the truth. Thérèse could not have successfully defrauded so many people without the support of her very victims: family, friends, and business associates.

In light of what I’ve found, what can I try out on my antagonist?

  • Provide a single and traumatic event that drives her need for money and status.
  • Show that her daughter is at risk of falling into the same patterns of behavior.
  • Populate the story with a network of people that support the antagonist.

The villain in the story doesn’t breathe on their own. The person the villain was before the damage, and the people in the villains’s life who have retained their compassion, they are the ones who bring the villain to life.

Our Stories Can Save Us, by Eric Witchey

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Our Stories Can Save Us, by Eric Witchey

Human survival depends on how we manage our relationship with four, fundamental variables. The variables aren’t really in dispute, but the amount of time we have in which to change our relationship to them is. Simply put, the four variables are as follows:

  1. We live in a fragile, closed system, a little blue marble called Earth.
  2. Earth has finite resources: biodiversity, air, water, minerals, fossil fuels, etc.
  3. We have unchecked population growth.
  4. We rely on growth-based economies.

Yes, yes… I know. Solar radiation enters the system. There’s some hope there. However, we aren’t making new materials. We aren’t adding iron ore to our planet. We aren’t increasing the amount of natural gas and oil in the ground. We aren’t somehow magically manufacturing more water to add to the poisoned water and water ecosystems in a way that will fundamentally change the direction of the deterioration arrow.

The four variables stand, but we argue endlessly about what we should do to lengthen the time we have before those four variables result in an extinction level crash.

Note that I say extinction level crash and not the end of the world. As my astute Physicist brother once told me, “Human beings aren’t going to end the world. We will only end ourselves. The planet was here long before we were, and it will be here long after we are gone.”

And now you’re wondering how the four variables relate to writing.

Well, it’s like this. Telling stories is an ancient tradition that goes all the way back to the beginnings of language use. We erect monkeys have always told stories. We tell them to ourselves to justify stealing bananas from one another. We tell them to our friends and family to create bonding in social systems. We tell them to one another to make sure mistakes aren’t repeated and to ensure that our tribe thrives. One of the most common themes in the stories we have told throughout time is the theme of our village being better than their village. Every hero has a nemesis.

Want to see that theme playing out in a modern social context in America? Go to any Friday or Saturday night high school football game in the country. Observe the cheering, the colors, and the parking lot fights.

Harmless, right? Maybe. The value of team sports debate isn’t what this little blog is about. The point is that the “us vs. them” story is there to see. You can even observe the symbolic battle over land resources playing out on the field.

Don’t get me wrong, here. I love a good game. That’s really not the point. The purpose and value of story is the point.

Story telling is the easiest thing we do. It is also the most complex thing we do as human beings. Putting together a solid narrative, especially on paper, has more in common with interacting wave forms on the surface of the Pacific Ocean than it does with the linear, deceptive advice given to creative writing students. We put the little black squiggles in a row, and that creates an illusion of linear activity; however, the squiggles are just the medium of transfer for the story. The story in one mind is transferred through the little black squiggles into the mind of another person. Minds, unfortunately, are not so linear. They are messy places. They are endless impulses layered and ever changing, arranging, and rearranging into patterns that somehow magically become mind—thought, personality, memory, dreams, hopes, beliefs, learning, and maybe even soul.

Okay, I’m not all that sure about the last one. I have some opinions on what soul is, but I won’t go there in this blog entry. Maybe another time.

Story is, however, the human mind generating a dream-like experience based on sensory input. No two people read the same story quite the same way. No two people write a story quite the same way. Let’s just set aside the fact that no two people have the same life experiences. That, by itself, is enough to prove the last point. However, the endless shifts in levels of neurotransmitters, the organization of dendritic networks, the infinitesimal distances between axons and dendrites, the hormonal and electrical potentials, and the endless layering of all of these things and many more means that it is impossible for each of us to experience what any other person is experiencing when we hear or read a story.

Yes, we all tell stories. We all know that stories are essential to our survival. We all know that we are alive today because someone, somewhere way back in the dim past figured out how to tell a story that included the idea that a sharp stick held at the dull end can keep you alive a little longer than no stick at all.

We told stories to keep our families alive. We told stories to keep our tribes alive. We told stories to make sure everyone in our tribe knew how to behave to ensure that we would thrive. We told stories to explain things that made us uncomfortable because worrying too much about the bright lights in the sky meant we weren’t planting and reaping and breeding. We told stories to make sure that members of our tribe didn’t kill other members of our tribe, but it was totally okay to kill members of any other tribe trying to kill our mammoths.

These stories are part of who we are. They must change if we want to survive.

Every person on Earth lives in a closed system with finite resources, unchecked population growth, and growth-based economies. Any decision, personal or political, that does not mitigate or eliminate one or more of those four variables is a tacit agreement to genocide.

Sadly, we still tell ourselves stories that reinforce tribal behaviors like breeding means healthy tribes, acquisition of resources means more for us, control of territory means we are strong, and us vs. them.

Yet, as there has always been, there is some hope because of story tellers, shamans of the written word, wizards of the wave form and the mind.

If a corporation, government, or individual is telling a story that supports the use of growth-based economy in an ever-shrinking world, they are telling a story that asks millions of people to sacrifice their futures for short-term profit. If any organization tells a tale of policy that will increase population growth without providing compensating increases in resources for the new human beings, they are telling a tale of death for others. If we see a story on the news or on our feeds and it talks of the terrible crimes of protestors attempting to stop pollution, then we are seeing mercenary story-tellers attempt to shorten the time of humanity on this little rock.

For those of us who tell stories for entertainment and edification, fiction writers, we have an obligation to create stories that become viral in a way that suggests new modes of survival.

Heroism has at times been described as the successful search for the grail, and the grail has always been associated with healing and abundance. The stories of today, no less than the stick-holding stories of ten thousand years ago, are about creating visions for survival of the tribe. The only real difference is that the tribe is larger and more complex than it has ever been. We are one tribe that spans the entire Earth.

Story telling and story receiving are more complex than the interaction of wave forms on the surface of the Pacific Ocean. However, human beings have always been built to do this amazing thing—to share tales that will help us all survive. Those of us who tell the tales must step up and tell the stories that lead the imaginations of the members of our tribe to an understanding that holding the blunt end of the new pointy stick means having the ability to embrace people who don’t, and physiologically should never be expected to, think the way we do. We must tell the tales that show that every drop of water on this planet is sacred, that every hole we dig hurts us, that every child we force into the world must be fed, and that taking in order to have more means hurting people who will, by direct causal effect, have less.

Look carefully at every story produced and presented. Find the four variables in each tale. Does that story help slow population growth? Does that story reduce our dependence on the market growth that drives economies? Does that story slow the rate of use of nonrenewable resources? Does that story open the world to distant horizons so that our system, and the minds within it, are no longer closed?

-End-

Five Ways National Novel Writing Month is Improving my Writing, by Pamela Jean Herber

For those of you who are not familiar with National Novel Writing Month (NaNoWriMo), it is an annual event scheduled for the month of November, which is hosted by nanowrimo.org. Hundreds of thousands of people across the globe accept the personal challenge to write a 50,000 word first draft of a novel in 30 days. This year I succeeded for the eighth time in ten attempts. Along the way I’ve learned a few things about how to work toward quantity and quality simultaneously. These are the first five that come to mind.

1. Maintain Mad Typing Skills

It’s only obvious that typing speed and accuracy will help in pounding out those 50,000 words. However, my ultimate goal is to write a story of value to myself and others. So, I maintain a skill level that renders typing to the instinctual level, where I’m not thrown out of the land of story to search for a key or fix a typo.

2. Exile the Censor

Even with mad typing skills, the words can come haltingly. This is where I tell myself that no one ever has to see anything I write. Even then, sometimes it’s uncomfortable to come face to face with my own raw thoughts and feelings. Allowing my imagination to flow freely through my fingers has taken practice. Writing as fast as possible has proved to be the most effective way for me to get over myself. The benefits are great here, not only in word count but in connecting more fully to my inner storyteller.

3. Set the Timer

Timed writings serve multiple purposes. First, by starting out with short sprints and increasing them, you can build stamina, get your brain into writing shape. Then by setting the timer to the same length for multiple sessions and then switching to another, you will develop a sense of the relationship between word count and speed. Also, by maintaining a habit of timed writings your words will gradually take on shapes that fit the time lengths.

4. Write to Constraints

This is where the fun part begins. By now you are able to write with such velocity that you can dial it back to focus on story. Start by giving yourself random prompts to write to, either to a specific time length, or simply allow the words to determine the length. This is not easy for me. I’m still strengthening my ability to take multiple elements such as character and setting and place, and insert them into the story place in my mind. But it’s getting easier. Once you’ve achieved competence at impromptu story writing, you will be on your way to writing to an outline.

5. Transition from Time Chunks to Story Chunks

Here we are at number five, where the previous four come together. I like to think of this as the place where I inhabit the time-word count-story continuum. Now, instead of focusing on timed writings, write to story chunks. These can be scenes, chapters, whatever. The chunks might be loosely defined or highly specified. They might come directly from the outline to your novel. The timer isn’t off limits here, but may not be necessary.

Use these five practices to remove obstacles to putting words on the page, and to tune your imagination to your inner storyteller. Then go out, or stay in, and write the best shitty first draft of a novel you can.

Is a Sentence a Story?

Is a Sentence a Story?
By Cynthia Ray

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It is said that Hemingway once wrote a story in just six words (“For sale: baby shoes, never worn.”) and called it his best work.

There are contests and websites dedicated to the one sentence “story”. Is one sentence a story? A haiku perhaps, an engaging thought or intriguing question, but is it a bona-fide story?

There are anthologies of 55 word stories, and books of 500-word fiction. They are interesting, artistic and sometimes haunting and beautiful, but when I  settle in on a rainy Saturday afternoon with a good book, I turn to longer, in depth, even rambling books, trilogies and Russian novels.

Is the one sentence story a sign that our attention span as readers has shortened, or have we simply added and expanded to the craft, playing with words in new and fun ways?

In my writing group, I got feedback on the length of my stories, and it reminded me of the fable of the three bears. Some were toooo long, some were tooooo short, and a few were just right, and it made me ask, “Is there a perfect length for a story?”

Some short stories were perfect in their 500-word essence. Others required 10,000 words just to get started. It made me think of the creative process; when I start a story, I don’t know how long it will be. I’ve started out to write a novel and ended up with a 3000-word short story, and I’ve started with a short story that turned into a much longer project.

In the end, word count is just another aspect of story telling, to be considered along with tone, theme, conflict, plot, characters and everything else. It is not that important to focus on, except when we don’t get it right. A story that is too long or short can leave your reader feeling bored, or unsatisfied, without knowing why.

As Neil Gaman said:

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How Do I Pitch MY Genre? by Eric Witchey

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How Do I Pitch My Genre? by Eric Witchey

After teaching a class, volunteering to help Timberline Review sell subscriptions, and signing my newly launched novel at this year’s Willamette Writer’s Conference, I was walking along a hallway minding my own business and wondering if I could get back to my room to take a nap before I had to face another room full of 100 people. A personable guy said hi and caught my attention. He was a volunteer gate keeper outside the pitch and critique room where aspirants bring their hearts and souls for fine tuning before presenting them in ten minute chunks to agents and editors looking for commodities from which to make a living. Making eye contact, I became aware of my surroundings and realized that the room was understaffed and several people were waiting for a chance to get what might be critical advice. So, I volunteered to take a few pitches and help hone them.

Mind you, there’s actually plenty of help for this kind of thing. The conference ran pitch practice sessions before the conference. They ran pitch practice sessions at the conference. Most of the people pitching had practiced with friends, family, and crit groups. And, as a last chance for final revision and preparation, the conference had a pitch practice room, into which I walked.

I sat down, and the kind people at the conference showed four nervous writers my way—one at a time. I had fifteen minutes to help each.

The four writers had been coached to provide half-page synoptic summaries of their books, and each showed up with pages that did that. The idea, as I understood it, was to give a sense of genre, of character, of content, and of market potential.

Well, that list seems pretty obvious to most people. After all, a science fiction adventure isn’t the same as a historical romance, right?

Wrong.

What was not so obvious is that these people were terrified and clinging to every bit of advice they had ever been given in the hope that it would touch the hearts of jaded professionals and give up a result that would change the writers’ lives and let them connect their hearts through their words to the world.

Can you say, “TERRIFIED?”

One had a fantasy romance. One had a historical novel. One had a non-fiction book on how to talk to kids about sex. One had a cryptobiography. All had decent concepts that could fly in the market. Mind you, I hadn’t read the stories themselves. I only had access to a few pages of pitches and the problems the writers had encountered in trying to sell their stories.

So, we got to work.

In three of the four cases, I realized I didn’t have much to add to the long-form pitches the writers had honed. However, I did have the communication consultant skills and personal experience of 25 years of freelance work. So, I gave all three exactly the same thing.

Emotion.

Twenty years ago, in 1996, I pitched my first novel—a novel that later sold in Poland, but that’s another story. While practicing with my good friend Gail McNally (no, not the actress), I was proud of what I had done and of the fact that I had memorized my pitches cold. Gail listened kindly—eyes closed, nodding, pinching her nose. When I was done, she said, “That might work if you put the emotion in.”

Huh? Obviously, she had missed something because I knew it was a brilliant pitch. After all, I had read about pitching. I had talked to other people. I had carefully crafted my pitch. I had a 30 second pitch, a three-minute pitch, a full page pitch, a five-page synoptic outline, and a full synoptic outline. I was freaking loaded for literary bear.

What the hell does emotion have to do with selling the product?

So, long story short, I lost the argument and rewrote it all with an emphasis on character emotional change.

My first time pitch nailed an editor and let me choose between several interested agents.

Why? I now know it was because stories are not about things or events. Stories are about how people change emotionally and psychologically. Things and events only facilitate the changes.

Yes…. The things and events have to be “interesting and unique,” but they are only truly interesting in that they are connected to emotional change.

So, I helped each one of my three fiction charges fashion a one- or two-line pitch that captured the three Cs:

Character, Conflict, and Change.

You could say it is really only two Cs because Character is really made up of an emotional/psychological state, and Change is really just the character as they appear after they change because of the conflict. So, really, it’s just Character, Conflict, and Character, but that’s a bit confusing and doesn’t really sound right in a culture that likes to think in threes.

Essentially, we put our heads together and came up with statements like:

Soul and psyche torn down to nothing by the murder of her family, outcast 1940’s gay homemaker Millicent Monroe faces insurgent Nazis in the Iowa farmlands and consequently discovers deep connection to the community, land, and country that persecuted her.

Okay, that’s not really one of them, but maybe I’ll write that book. We’ll see.

Anyway, three of the four walked away with a similar statement and some communication consulting advice about how to speak, how to make eye contact, when to pause, and how to manage the transition to their larger already prepared pitch.

One, however, didn’t. That one makes the other three all the more interesting. The fourth person had career as a sex education lecturer, consultant, and therapist. She had a values-neutral book about how to talk to kids about sex. Her problem was also emotion, but it wasn’t the emotion of the book and characters. Her problem was that every time she pitched the book, people’s “sex stuff” came up and interfered with their ability to see the product she offered. Her problem was that she needed to disarm her audience’s emotions in order to allow them to look at her work.

That was interesting, so we worked the same problem from the opposite direction and provided her with language that identified her platform and established a context in which the content created result for the readers who bought the book. We brainstormed keywords that would frame the conversation in terms of platform, product, and market. I also recommended that she add an additional agent I knew to her pitch list.

Results?

Over the following couple of days, one-by-one, each of the four sought me out to share their excitement and success. Each one hit—and not just once. They all got requests from every agent and editor they pitched. All of them.

Why?

Here’s the bit that isn’t as obvious. These writers had been prepared by professionals to walk in and deliver fairly lengthy pitches that made use of the time available—ten minutes. Those pitches might have done fine by themselves without my help. However, agents and editors don’t take pitches in order to hear the story that takes a book-length manuscript to tell. The take pitches to filter the masses through sieve in order to find the writers who control character and story. If a writer truly controls the craft of presenting character and story, then the writer can state character, core conflict, and change succinctly.

Conversely, if a writer can state character, core conflict, and change succinctly, it is likely that they control craft well enough to deliver story. When a writer succinctly states the emotional core of character, the conflict that changes them, and the new emotional makeup of the character, agents and editors hear much more than is stated. The result is that they sit up, quite literally, and start to ask questions that can only be answered by reading the manuscript. So, the pitch creates a conversation that leads to a request for pages.

In the unique case of the non-fiction writer, the emotionally charged material wasn’t the problem. The problem was to help people see the product rather than let their emotional response to product become the primary experience of their encounter. It is really a mirror image of the same problem.

But it’s different for different genres, right?

Nope. Genre doesn’t matter on the heart and story level. Never has. Never will. Genre is marketing category. Yes, you don’t pitch space opera to a commercial woman’s fiction editor. Don’t be entirely daft. However, genre isn’t story. Genre is only a taxonomic label for expectations concerning things and events. Sometimes, genre influences the mix of techniques used for telling a story, but genre has nothing to do with heart and soul and hopes and dreams. The story comes from the writer’s heart and seeks to touch the reader’s heart. Pitching is about letting a potential buyer know that the writer understands heart and controls story craft well enough to deliver emotion to the reader.

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